Communications Specialist

Position Summary:

The Communications Specialist will work closely with operations public relations food & beverage and marketing team members. This position will be responsible for developing and executing internal and external communications for Bass Pro Hospitality.

The successful candidate must possess strong interpersonal communication skills and maintain the ability to track multiple projects at once while coordinating with key stakeholders is imperative. Following brand guidelines and templates to support the strategic marketing and communications goals to help attract inform and engage clients prospects as well as associates via email and text messaging marketing tactics and other forms of digital communication.

ESSENTIAL FUNCTIONS

Know understand and be a steward of the core messages and missions of Bass Pro Shops hospitality.

Create onbrand email marketing campaigns to promote Big Cedar products and services.

Assist with building social media content specific to Food & Beverage.

Support in the development of Food & Beverage print advertising.

Build event calendar offerings on the website and support our web developer with any Food & Beverage related web content.

Ensure marketing message is conveyed clearly and delivered properly.

Ensure emails text messages and other messages are sent using proper form and brand templates.

Develop and own detailed project plans to support communication goals and priorities.

Play key role in contributing to short and longterm editorial calendar planning by sourcing story concepts and content ideation.

Develop timely messaging and schedules to target website and other thirdparty optin customers.

Test all external messages and platforms to ensure formatting is mobilefriendly.

Organize and maintain database of emails for lead generation.

Ongoing maintenance of internal email database including regular purges of nondeliverable email addresses and optouts.

Propose marketing copy Including persuasive calltoactions in external communications and promotions.

Track and analyze direct and interactive marketing campaigns using appropriate applications.

Use statistical analysis and reports to propose new campaigns.

Coordinate and monitor the maintenance integrity and security of multiple databases.

Become an Inntopia/Flybook Subject Matter Expert including primary support on all Food & Beverage related offerings from ground zero to finish line.

Develop and code the list segmentation for all direct and interactive marketing campaigns in Inntopia.

Utilize Inntopia reporting techniques including refining existing Key Performance Indicators (KPIs) to help guide digital advertising buys and identify areas for improvement.

Partner with departmental managers across the resort to develop communications pushing upsell opportunities

Regularly benchmark against our established competitor set.

Maintain working knowledge and updates of online booking engines for both reservations and activities departments.

Plan create and execute ongoing content strategies to advance Big Cedar Hospitalitys mission among our internal departments and associates.

Partner with other communication specialist to align message timing and direction.

Coordinate deployment of existing marketing and operationalrelated content in a timely manner.

Publish core stories to support and further overall associate engagement.

Interact via online communications platform with teams and associates in a professional personable and timely manner.

Track performance of all internal communications and determine effectiveness based on defined targets.

Generate reports on overall sentiment and notable trends and provide meaningful feedback.

Edit proof and manage written drafts of communication projects and materials.

Flag opportunities for Associate Generated Content.

Foster and strengthen relationships with all hospitality departments and managers.

Propose new strategies to promote engagement.

Additional Responsibilities:

Develop reports to inform communication efforts and evaluate campaign performance.

Work quickly and efficiently.

Aptitude to protect sensitive and confidential information.

Ability to utilize strong project management skills including managing multiple projects at different stages simultaneously in a fastpaced environment

Must adhere to all company/department safety standards and policies.

Utilize approved communications tools and platforms as assigned to communicate to appropriate audiences.

Adhere to the standard operating procedures for the communications department as directed by the Assistant Manager of Communications.

Working knowledge of Google Analytics

Working knowledge of Inntopia preferred but not mandatory

Working knowledge of CRMs

Working knowledge of HTML and CSS

Working knowledge in activity reservation management

Working knowledge in dining reservation management

Work quickly and efficiently while delivering high quality projects and products

Understands best practices to generate images and content for web use

Working knowledge of Adobe Creative Suite especially Photoshop and InDesign.

CANDIDATE PROFILE

Knowledge Skills Abilities Education:

Two years experience in marketing communications advertising or administrative positions preferred.

Proficient writer with a strong ability to communicate effectively via various types of written content.

Highly organized and able to track projects from inception to delivery.

Analytical/Critical Thinking The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths weaknesses and consequences of alternative solutions and approaches to solving problems.

Possess the ability to problemsolve and react quickly with a positive attitude.

Intermediate Computer Skills Using basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc.. The ability to quickly master new software.

Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.

Originality The ability to come up with creative ways to solve a problem.

Reading Comprehension Understanding written sentences and paragraphs in work related documents.

Ability to organize and manage multiple priorities.

Excellent interpersonal and communications skills.

Analytical skills required.

Ability to perform as a strong team player at both a local and corporate level.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise our restaurants worldclass resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race color creed religion sex pregnancy sexual orientation gender identity age national origin ancestry citizenship status disability veteran status genetic information or any other basis protected by applicable federal state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process please visit your nearest location or contact us at