Digital Marketing Analyst - Google Ads
Digital Marketing Analyst - Google Ads
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Job Description
Position Overview:
We are seeking an experienced SEM Specialist with a strong focus on Google Ads to join our digital marketing team. The ideal candidate will have 35 years of handson experience in managing and optimizing paid search campaigns. This role demands a datadriven professional who excels in campaign strategy and performance analysis to achieve measurable business results.
Key Responsibilities:
- Campaign Management:
- Develop implement and manage Google Ads campaigns across Search Display and Shopping Networks.
- Conduct keyword research ad copywriting and A/B testing to maximize CTR and ROI.
- Implement bidding strategies based on campaign goals and KPIs.
- Performance Optimization:
- Monitor and analyze campaign performance metrics such as impressions clicks conversions and ROI.
- Optimize campaigns for Quality Score landing page relevance and ad placement.
- Continuously improve campaign structure targeting and ad extensions.
- Budget Management:
- Plan and allocate advertising budgets effectively to maximize performance while minimizing cost.
- Track and report on daily and monthly spend ensuring campaigns stay within budget.
- Data Analysis & Reporting:
- Generate and present performance reports with actionable insights.
- Leverage Google Analytics and other tools to assess traffic patterns user behavior and conversion paths.
- Collaboration:
- Work closely with the content design and SEO teams to align paid search strategies with overall marketing goals.
- Coordinate with clients/stakeholders to ensure campaign objectives are met.
- Market Research:
- Stay updated on Google Ads platform changes industry trends and competitors advertising strategies.
- Experiment with new ad formats and features to stay ahead in the SEM landscape.
- Technical Implementation:
- Set up and manage tracking pixels conversion tracking and remarketing campaigns.
- Troubleshoot and resolve technical issues related to ad serving tracking and integrations.
Requirements:
- Experience: 35 years of handson experience managing Google Ads campaigns.
- Technical Skills:
- Proficiency in Google Ads Google Analytics and Google Tag Manager.
- Expertise in keyword research audience targeting and bid management.
- Familiarity with scripts automation tools and thirdparty ad platforms.
- Analytical Abilities: Strong skills in data analysis problemsolving and deriving actionable insights.
- Creativity: Ability to craft compelling ad copies and test innovative strategies to enhance campaign performance.
- Certifications: Google Ads certifications (Search Display or Shopping) are highly preferred.
- Soft Skills: Excellent communication project management and teamwork skills.
Why Join Us
- Access to the latest tools and technologies in digital marketing.
- Competitive salary and benefits package.
- A collaborative work environment that fosters growth and innovation.
Location: Hitech City Hyderabad India
Employment Type: FullTime 10 am to 6.30 pm shift
Apply now to make an impact in the everevolving world of paid search marketing!
Required Experience:
Manager
Employment Type
Full-Time
