Loyalty Activation Specialist
Loyalty Activation Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.
HOW YOULL MAKE AN IMPACT:
Were seeking a detailoriented marketer to join the customer activation team. This is an exciting opportunity to shape and execute the future of our customer loyalty program. Strong candidates have problemsolving skills crossfunctional experience and a track record of successful customer activation and loyalty campaigns.
This role will report to the Director of Retention and is based in our Buckhead office in our onsite work environment.
50: Consumer Program Management
- Execute private label credit card marketing plans and develop goals to achieve corporate objectives
- Manage crossfunctional efforts to drive growth through the credit card program and integrate credit card/loyalty initiatives into all marketing programs
- Ensure seamless customer experience to guide long term loyalty strategies
- Develop communications calendar for card program; work with creative partners to develop and maintain all credit collateral
- Collaborate regularly with merchants marketing creative finance external partner and crosschannel representatives to ensure alignment of goals and responsibilities
- Review and create appropriate terms and conditions for all customer promotions
- Develop a deep understanding of the brands identity including product editorial and marketing initiatives in order to create loyalty initiatives that meet both financial and brandbuilding goals
- Communicate results regularly through informal and formal presentations; provide recommendations to brand partners and Executive Leadership and influence them to take action where needed
30: Operations Program Management
- Serve as a key liaison between the brands marketing and external partners
- Work with internal partners to manage to financial program performance
- Set and manage Operating Committee meetings inclusive of internal and external partners
- Ensure program compliance; working with internal operations and training teams
- Partner with vendor to manage field team training and strategy
20: Competitive and Industry Analysis
- Stay uptodate with loyalty market and competition; use insights for future strategy
- Serve as the business expert on macro credit card trends; use insights to identify opportunities and/or risks to the program
WED LOVE TO HEAR FROM YOU IF:
Must have:
- Bachelors degree or higher required Marketing emphasis preferred
- Experience with loyalty or retention marketing
- Strong understanding of direct marketing principles
- Excellent communication skills
- Excellent project management skills
- Selfmotivated and detailoriented
- Effective interpersonal skills with the ability to establish strong relationships with crossfunctional teams at all levels
- Applicants must be currently authorized to work in the United States
Preferred Skills and Experience:
- A strong analytical and customer mindset
- History of managing credit card programs (private label cobranded)
- 2 years of CRM marketing experience in a fastpaced multichannel retail environment
- Familiarity working with CDPs
OUR TEAM MEMBERS:
- Lead Courageously: Have a strong sense of personal values that align with our Company values
- Collaborates Broadly: Build cooperation trust and thrive in a consensus driven environment
- Customer Focus: Proactively seek opportunities to leverage data and factbased insights to serve customers and/or internal clients
- Drive Growth: Set aggressive goals and implement plans precisely
- Cultivates Innovation: Respectfully challenge the weve always done it this way mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTERS:
Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be allinclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
