Digital Marketing Manager

About Us

Turnkey Consulting is an independent risk and security consultancy that brings together people protection and performance to help organisations achieve Digital Enterprise Resilience. For more than 20 years Turnkey has enabled the worlds leading companies to understand and optimise their risk and security landscape through assessmentbased road mapping organisational empowerment and expert application of marketleading technologies. Turnkey is headquartered in London with offices across Asia Australia Europe and North America.

About You

We are looking for a Digital Marketing Manager with a minimum of 35 years of experience. The ideal candidate will be equal parts creative analytical detailorientated and resourceful eager to get stuck in and use their talents and experience to enhance Turnkeys digital marketing presence.

A background in B2B marketing particularly within consulting SaaS technology or cybersecurity sectors is preferred. Experience using HubSpot content marketing CRM reporting and automation tools is essential. Using HubSpot you should be comfortable managing website updates creating automated workflows producing and sending emails creating segmented email lists scheduling social content and using data to inform future tactics and strategies. An understanding of SEO principles and website user experience is required. You should also be comfortable drafting email content using accessible language and following best practices for garnering opens clicks and responses.

The ideal candidate will be savvy using social media specifically LinkedIn to engage and interact with audiences. Youll have a keen interest in social media trends and algorithm changes and skilled in creating both written and visual engaging content using accessible human language and a variety of media formats. Youll enjoy interacting with and growing audiences finding ways to enable staff as brand advocates and coming up with new ways to connect with followers.

Expectations of the role

The role will involve but is not limited to the following:

HubSpot Management

• Manage and update the company website using HubSpot
• Create and manage automated workflows in HubSpot
• Write produce and send marketing emails including newsletter mass promotional emails personalised emails and accountbased marketing emails
• Create segmented email lists to support marketing and sales efforts
• Proactively identify new opportunities to utilise HubSpot for reaching clients and prospects

DataDriven Optimisation

• Use data to inform and optimise future marketing tactics and strategies
• Monitor and analyse marketing performance metrics to measure the success of campaigns and marketing channels

Content Creation

• Create content for social media platforms including eyecatching visual media such as graphics and videos and accessible engaging written content
• Advance Turnkeys brand presence online in alignment with brand guidelines and global marketing and business strategies

Industry Awareness & Strategy

• Stay up to date with the latest trends and best practices in digital marketing including SEO social media algorithm changes use cases for AI etc.
• Conduct social and media listening activities to monitor industry conversations and spot trends

Collaboration

• Collaborate with team members and other departments to deliver on marketing objectives

Reports to: Global Head of Marketing

Who are we looking for:

• Minimum of 35 years of experience in B2B marketing
• Experience in the technology or cybersecurity industries is preferred
• Proficiency in HubSpot including website management automated workflows email marketing social media management and data analysis
• Strong communication and creative skills
• Adeptness in using social media to attract and engage audiences
• Keen attention to detail and a strong logical and analytical mindset
• Ability to work collaboratively with crossfunctional teams
• Resourcefulness to investigate challenges and solve problems
• Passion for digital marketing and a proactive approach to learning and development

In addition to this it is important that all candidates have:

• Robust planning and organisation skills being able to anticipate potential problems and challenges is key
• Excellent interpersonal and communication skills
• Good influencing skills resilience and tenacity to be able to present and defend idea
• Selfstarter pragmatic commerciallyminded and driven

Salary:Up to 45000 depending on a combination of factors including level of experience and expertise in addition to an OTE bonus.

Benefits include:

• Pension:on joining employees will be automatically enrolled in our workplace pension scheme
• Holiday Entitlement:employees receive 25 days per holiday year plus all statutory bank and public holidays in England and Wales
• Private Medical Insurance:employees will be enrolled on to the company BUPA healthcare scheme
• Insurances:Life Insurance and Critical Illness cover are provided to all employees
• Carbon Offset:Employees will be enrolled onto the company carbon offset scheme which is committed to offsetting at least 50 of all employee personal carbon emissions. All Turnkey employees are entitled to 40 worth of carbon credits each year which can offset 7 tonnes of carbon. Options are available to increase carbon credit amounts which would be treated as a benefit in kind.

Location: Based in our London office with hybrid working (expected office working 23 days per week).Occasional travel to our offices in other countries will be expected as part of this role if there is a requirement to do so.