Senior Associate Programmatic
Senior Associate Programmatic
Posted on :
11-04-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With expertise in business strategy media CRM brand communications performance marketing and technology GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014 the agency has since been named Ad Age Data and Analytics Agency of the Year and Adweeks Breakthrough Media Agency of the Year.
We work with Hard Rock MilkPEP H&R Block Dropbox and more. If youre driven by a passion to build something great a desire to innovate and a commitment to achieve excellence in your craft GALE is a great place for you!
GALE has nine offices around the world including New York Toronto Los Angeles Austin Denver Kansas City London Bengaluru and Singapore. GALE embraces a hybrid flexible workplace with employees asked to attend the office three days per week.
As a global agency we are currently hiring across multiple locations within North America please apply today to learn more. You can check our office locations here.
Senior Associate Programmatic
Bengaluru Karnataka India
We are looking for a Sr. Associate who can manage Programmatic campaign performance and the capability to dig into the data and define how to make the Programmatic campaign successful.
Who you are.
Minimum 46 years of handson experience in campaign management and planning with thorough knowledge of campaign management and programmatic trading including creative upload tagging various targeting tactics monitoring campaign pacing and performance/KPI deliverables.
Deep knowledge of programmatic buying models (RTB PMP) targeting options (audience segments contextual targeting) bidding strategies (automated vs. manual bidding) and campaign optimisation techniques.
Advance level experience working on channels like Display Native Video YouTube and CTV advertising. Understanding of all existing and new ad formats available on these channels is a plus.
Advance level experience working on more than one Programmatic media buying platforms/ DSPs (DV360 TTD Amazon DSP etc..
Should be conversant with Ad Verifications platforms used in Programmatic like IAS Double Verify etc.
Technical understanding of tags and pixels including understanding of tag anatomy wrapping tags and setting up macros.
Knowledge of the programmatic buying process with experience in setting up PMP and PG deals on the platform.
Experience working with analytics tools (GA4 Adobe MMPs etc..
Strong quantitative and analytical skills.
Proactive selfstarter capable of setting goals and reporting progress against them.
Problem solving and attention to detail in a multitasking fastpaced business environment.
Team player & strong communication skills.
Be confident in analyzing and acting on marketing data.
Education
Degree in a STEM field (Science Technology Engineering or Math).
What you will do
Set up traffic & manage programmatic buys across multiple demandside platforms.
Campaign planning and creation within DSPs data onboarding A/B testing and experiments setup rotation setup tracking implementation foresight in campaign structure to prepare for optimisations and success setting bid strategies etc.
Manage pacing and evaluate performance to ensure KPI delivery identify & implement optimisations proactively make recommendations & provide campaign insights and evaluating at detailed levels including geographic areas audiences and content.
Evaluate and deliver actionable audience insights and optimisation insights per the cadence needed to enhance campaign strategy/goals.
Understand how to manage different kinds of goals and requirements (awareness cost per action (CPA) view ability brand safety).
Work closely with Media Planning teams to provide ROIdriving insights and recommendations.
Understand how programmatic fits within a media plan/objective to develop/execute successful strategies.
Contribute to best practice documentation and offer insights on how to improve campaign effectiveness.
Coordinate with creative team product team and technology team to drive online campaigns.
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives backgrounds and skills are brought together. Our Core Values are at the root of GALEs collaborative environment and help to foster a strong community. Our Code of Conduct Human Resources policies and executive investment in inclusion further support and protect GALEs inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
