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Zantech is looking for a talented YouTube Platform Social Media Manager to support our Federal Clients premier website Army.mil onsite at the Pentagon.
We are seeking a creative and strategic YouTube Platform Social Media Manager to manage and optimize the Armys YouTube channel. This role involves developing content strategies managing video uploads engaging with the community and analyzing performance metrics to enhance visibility and subscriber growth. The ideal candidate is passionate about video content understands YouTubes algorithm and has a knack for storytelling that resonates with target audiences.
Responsibilities include but not limited to:
- Content Strategy & Planning: Develop and execute a YouTube content calendar aligned with the Armys social media goals audience preferences and trending topics.
- Video Management: Oversee the uploading scheduling and optimization of videos including titles descriptions tags and thumbnails to maximize reach and engagement.
- Audience Engagement: Monitor comments respond to viewer inquiries and foster a positive community around the channel.
- Performance Analysis: Track and analyze key metrics (e.g. views watch time subscriber growth engagement rates) using YouTube Analytics to refine strategies and improve performance.
- SEO Optimization: Implement YouTube SEO best practices to increase discoverability and ranking in search results.
- Collaboration: Work with video editors graphic designers and communication teams to ensure highquality onbrand content production.
- Trend Awareness: Stay updated on YouTube trends platform updates and competitor activity to keep content fresh and relevant.
- Campaign Support: Promote videos through crossplatform strategies including integration with other social media channels to amplify reach.
- Branding Consistency: Ensure all content aligns with the Armys voice values and visual identity.
Required Qualifications:
- 2 years in social media management with a focus on YouTube.
- Bachelors degree in Marketing Communications Media or a related field (or equivalent experience).
- Proven experience managing a YouTube channel or similar social media platforms with a track record of growing an audience.
- Strong understanding of YouTubes algorithm SEO and content optimization techniques.
- Basic video editing or graphic design skills (e.g. Adobe Premiere Canva) are a plus.
- Ability to analyze data and translate insights into actionable strategies.
Preferred Qualifications:
- Proficiency with YouTube Studio Google Analytics and social media management tools (e.g. Hootsuite Sprinklr TubeBuddy or VidIQ).
- Excellent communication skills and a creative mindset for crafting compelling video concepts.
- Experience working with the US Army including the Army and AP/Army Style of writing.
- Highly organized with experience managing multiple projects and deadlines.
- Passion for digital media and familiarity with current trends in video content.
- Experience in digital marketing or content creation.
- Background in supporting the Federal Government.
- Excellent problemsolving and analytical skills.
- Attention to detail and a commitment to delivering highquality data solutions.
Outstanding PerformanceAlways
Our corporate motto represents our commitment to build longterm relationships with both our clients and our employees by providing the highest quality service in everything we do. We strive for excellence for our clients and for each other.
Required Experience:
Manager