Event Marketing Manager
Event Marketing Manager
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Job Description
Emerald is seeking a Marketing Manager to support Connecting Point Marketing Group (CPMG) a B2B brand that organizes and hosts trade events that build and serve communities by connecting buying executives and suppliers to build relationships and business partnerships within a variety of industries.
We are looking to grow the business and how we reach our target markets. Reporting to the VP of Sales and Marketing this handson role will be instrumental in the development and project management of marketing materials and event deliverables in support of 14 annual events. The Event Marketing Manager will be responsible for submitting coordinating and tracking all creative briefs to assigned Emerald graphic design/creative team as well as outside vendors/agencies to ensure projects are completed ontime and onbudget.
Responsibilities
- Works closely with VP of Sales and Marketing other marketing counterparts management and other customer facing teams to spearhead and manage marketing deliverables.
- Sales and audience recruiting team marketing support
- Oversee event collateral sales and recruiting kits; inspire new ideas/creativity in these deliverables
- Assist with email campaigns utilizing Hubspot and Saleforce
- Cultivate and integrate new ideas and campaigns that align with both sales and recruiting goals
- Project management of 14 event directories (print/digital) with marketing project coordinator Emerald creative team and print vendors.
- Experience developing inbound and outbound marketing content that resonates with event target audiences.
- Development and deployment of event surveys as well as tabulating/reporting results post event.
- Assist with social media presence across all 14 event pages (LinkedIn) and 1 corporate Instagram page as it relates to annual social media growth plan.
- Manage post event resources at the conclusion of each event (photo videos and other content). Work with web consultant on post event resource pages/links and then entering them into salesforce under each event.
- Serve as key point of contact to outside marketing vendors (agencies printers videographers and photographers).
- Manage and track all assigned event deliverable projects utilizing Smartsheets.
- Other marketing projects as determined.
Requirements
- Relevant marketing experience preferably in B2B events.
- Exceptional project management planning prioritization organization and multitasking skills with a strong attention to detail.
- Outstanding communicator able to interact professionally with all levels of staff both internal and external especially mid to senior management.
- Ability to meet project deadlines and perform under pressure.
- Proactive selfstarter able to work with minimum supervision and thrives in a very fastpaced/collaborative environment.
- Experience managing social media platforms and content tools a plus
- Excellent copywriting and editing skills.
- Experience with Hubspot or other marketing automation platforms.
- Experience with Salesforce or other CRM systems a plus but not required.
- Highly motivated team player with a great attitude.
- Proven experience creating and deploying email marketing campaigns.
- Microsoft Office experience (Word Excel and PowerPoint).
- Adobe Creative Suite experience (Illustrator Photoshop InDesign Acrobat Pro) preferred.
- Knowledge of WordPress or other webbased CMS platforms.
- 1015 travel required in support of events.
ABOUT EMERALD
Emerald Holding Inc. (NYSE: EEX) is the largest U.S.based B2B event organizer empowering businesses to succeed yearround by expanding meaningful connections developing influential content and delivering powerful commercedriven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows conferences B2C showcases and a scaled hosted buyer platform Emerald delivers dynamic solutions across leading industries through its robust content and ecommerce marketplace. Emerald is a trusted partner for its thousands of customers predominantly small and mediumsized businesses playing a pivotal role in driving yearround commerce through streamlined buying selling and networking opportunities. Powered by an experienced team Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.
Join Us at Emerald
At Emerald we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives embracing a wide range of professional backgrounds and experiences. Our skillsbased hiring approach focuses on capabilities and potential. Over 90 of our roles dont require a college degree except for specialized fields like legal finance and accounting.
Come grow with us!
COMPENSATION & BENEFITS
Target Compensation: $(bonus eligible)
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidates qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees physical and mental health including unlimited vacation for exempt employees 401(k) plan with a company match medical/dental/vision coverage parental and caregiver leave dependent commuter and FSA benefits professional development programs and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range please email our Talent Acquisition team at .
Required Experience:
Manager
Employment Type
Full-Time
