Product Marketing Lead
Product Marketing Lead
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Job Description
About Mitsogo
Mitsogo is a global organization that highly values the contributions of each employee.Our ability to attract top talent is a testament to our commitment to fostering a sense ofbelonging for everyone. We recognize the rapid evolution of technology and societythat impacts our industry and we prioritize equipping our employees with diverseopportunities and empowering them with a wide range of skills.
About Hexnode
Hexnode the Enterprise software division of Mitsogo Inc. was founded with a mission to simplify the way people work. Operating in over 100 countries Hexnode UEM empowers organizations in diverse sectors. Fuelling the transformation to a seamless ecosystem of connected tools Hexnode is revolutionizing the enterprise software andcybersecurity landscape.
Job Overview:
As a Product Marketing Lead you will play a crucial role in driving the gotomarket strategy positioning and messaging for our UEM product. You will work closely with crossfunctional teams including product management sales and customer success to ensure our offerings meet market needs and exceed customer expectations.
Key Responsibilities:
Market Analysis and Strategy:
Conduct market research to understand customer needs market trends andcompetitive landscape.
Develop and refine product positioning and messaging to differentiate ourUEM and cybersecurity products.
Identify and target key market segments and develop strategies to capturethem.
Product Launch and GotoMarket :
Lead the planning and of product launches including creatingmarketing collateral sales enablement tools and promotional campaigns.
Coordinate with internal teams to ensure a seamless gotomarket strategyand successful product introduction.
Monitor and evaluate the performance of product launches and campaignsadjusting strategies as needed.
Content Creation and Communication:
Create compelling content including product datasheets whitepapers casestudies and blog posts.
Develop and deliver presentations webinars and training materials tosupport sales and customer success efforts.
Collaborate with the content team to ensure consistent messaging across allchannels.
Customer and Sales Support:
Work closely with the sales team to provide product expertise support salesinitiatives and address customer inquiries.
Gather feedback from customers and sales teams to inform productdevelopment and marketing strategies.
Develop and manage relationships with key industry influencers analystsand partners.
Qualifications:
4 to 6 years of experience in product marketing preferably with a background in Unified Endpoint Management (UEM) or cybersecurity.
Proven track record of successfully launching and managing technologyproducts in a competitive market.
Skills:
Strong understanding of UEM cybersecurity or related technology domains.
Excellent verbal and written communication skills with the ability toarticulate complex concepts clearly and persuasively.
Demonstrated ability to develop and execute marketing strategies andcampaigns.
Proficiency in market research competitive analysis and performancemeasurement.
Employment Type
Full Time
