Director of Demand Generation
Director of Demand Generation
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$ 174000 - 224000
1 Vacancy
Job Description
Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applications provide the tools employees need to succeed and hold the business most critical information. If those tools become unavailable or that data is jeopardized there is a detrimental impact on the organization.
Obsidian proudly offers the industrys most comprehensive and powerful SaaS defense solution. We are committed to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible.
Were a passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today. We listen closely to our customers iterate quickly and (over) deliver to delight them. Working at Obsidian means contributing to an industryleading cybersecurity product in an environment where customer satisfaction privacy and data ethics are paramount.
- Build and drive digital demand programs inclusive of always on programs (e.g. SEM/paid search content syndication paid social email webinars and sponsored digital events) campaigns and accountbased marketing initiatives to achieve lead and pipeline targets.
- Design and implement digital demand generation programs that acquire leads and nurture them through the buyers journey ensuring strong progression through each funnel stage toward conversion.
- Partner with our marketing and sales team to identify opportunities to expand reach in key regional and vertical markets.
- Partner with media agency resources to direct and guide optimal paid media across multiple channels.
- Partner closely with global campaigns field marketing partner marketing marketing operations and sales development reps to align on campaign strategies enablement and followup to maximize the impact of digital campaigns.
- Continuously analyze performance metrics to optimize campaigns ensuring that programs contribute effectively to the pipeline targets. Translate insights into actionable improvements that drive higher lead conversion and greater pipeline velocity.
- Build materials which communicate vision strategy and results with stakeholders (eg. status reports scorecards campaign reports and quarterly business reviews)
- 8 years in demand generation digital marketing paid digital media or related fields with a focus on B2B. SaaS marketing experience strongly preferred.
- A deep understanding of personabased marketing audience/buyers journeys and segmentation strategies
- Skilled in CRM and marketing automation platforms (e.g. Salesforce Marketo) with familiarity in analytics and intent data/platforms including 6sense.
- Strong analytical skills with a focus on using data to inform and optimize campaign decisions for topoffunnel and pipeline progression.
- Strong project & organization management skills with the ability to juggle multiple highimpact initiatives and set priorities in a fastpaced environment
- Crossfunctional team collaboration and influence
- A demand for excellence in all forms of communication
- A natural problem solver who can not only identify points of friction but quickly implement new processes or workflows to improve performance speed and success of the organization
- Experience working with and managing vendors including marketing agencies publishers and more.
Pay Transparancy
Please note that the base pay range is a guideline and for candidates who receive an offer the base pay will vary based on factors such as work location as well as the knowledge skills and experience of the candidate. In addition to a competitive base salary this position is eligible for equity awards and may be eligible for incentive compensation based on factors such as experience skills and location.
At Obsidian we are proud to be an equalopportunity employer. We value diversity and hire for talent passion and compassion. In compliance with federal law all persons hired will be required to submit satisfactory proof of identity and legal authorization. If you have a need that requires accommodation please contact
Information collected and processed as part of any job applications you choose to submit is subject to Obsidians Applicant Privacy Policy.
Base Salary Range
$174000 $224000 USD
Employee Benefits:
Our competitive benefits packages are designed to support our employees wellbeing both at work and at home. Our US based employees enjoy:
- Competitive compensation with equity and 401k
- Comprehensive healthcare with dental and vision coverage
- Flexible paid time off and paid holiday time off
- 12 weeks of new parent or family leave
- Personal and professional development resources
For more details on our US benefits or for information on our international benefits please see here.
Required Experience:
Director
Employment Type
Full Time
