Social Media Marketing Manager DERMSTORE
Social Media Marketing Manager DERMSTORE
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$ 105000 - 115000
1 Vacancy
Job Description
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Life at THG Beauty: Were home to marketleading websites like Lookfantastic Dermstore & Cult Beauty all of which are loved and trusted by millions of fans worldwide. We are also proud to have a portfolio of premium brands including the likes of Biossance Perricone MD ESPA Ameliorate and Christophe Robin. We partner with a network of more than 19000 influencers to ensure brands can reach their audience anywhere in the world. Its an incredibly exciting time to be joining the team!
Why be a Social Media Marketing Manager at THG Dermstore
The Dermstore team is looking for a strategic and datadriven Social Media Marketing Manager to join the Marketing team.
This critical role will help position drive brand health metrics and social growth and engagement by positioning Dermstore as a leader in skin health education through a social first approach to content. With a vast knowledge of all social platforms youll lead the daytoday strategic planning production and community management across all owned social channels.
The ideal candidate is a social native who is passionate about developing engaging and informative social media content specific to each platform to drive growth. You will have proven experience in social media storytelling and content production. We are seeking someone with proven social media & community management skills attention to detail and who is passionate about all things social & beautyrelated. You will also understand the role of data and reporting in content along with managing and reaching set KPIs and budgets.
As a Social Media Marketing Manager youll:
- Own social media strategy. Use relevant data to ideate and pitch content for platformspecific that strengthens Dermstores brand DNA and drives engagement conversation and loyalty
- Own and populate the social calendar to build brand equity educate and translate promotional moments and marketing objectives into compelling onbrand social first content ideas
- Oversee social content production focusing on user engagement and driving growth; Create and brief photo video or graphic content asneeded for social posts or stories to supplement assets delivered by creative team
- Support development of copy for all posts across all social media platforms
- Partner with the integrated marketing and buying teams to ensure content is aligned to campaign and product priorities and brand storytelling
- Engage with brands and influencers on social content creation and integrated campaigns
- Monitor customer sentiment and collaborate with internal teams to optimize consumer experience
- Measure performance success and KPIs to create weekly reports and postmortem recaps that show content effectiveness while informing ongoing social strategy
- Consistently monitor the competitive landscape and best practices to stay ahead of social media trends while exploring new content opportunities
- Help manage and empower 2 junior team members providing mentoring and timely feedback to ensure accountability
What skills & experience do I need for this role
- 6 years experience in marketing preferably in beauty and/or retail
- A deep understanding of winning content within the social media landscape and ability to create engaging social content
- Must be an expert in inapp social features with a strategic approach on how to best utilize them
- Experience setting targets and managing and achieving set KPIs
- Thrives in an everchanging fastpaced environment without losing sight of the customer experience
- Ability to quickly pull together and analyze data to share strategic recommendation
- Highly organized with ability to project manage and execute large campaigns/projects from start to finish
- Experience with content creators graphic design and video editing is a plus
Whats in it for me
- Salary: $105000 $115000
- Hybrid work schedule: 3 days inoffice; 2 day WFH
- Office Location: New York City (Financial District)
- Medical Dental Vision plans
- 401K matched up to 5
- Generous PTO (Paid Time Off)
- Short and longterm disability
- Summer Fridays (early end time)
- Exclusive employee discounts on THG Brands
- Many more...
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Required Experience:
Manager
Employment Type
Full Time
