Director Global Marketing
Director Global Marketing
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$ 130000 - 140000
1 Vacancy
Job Description
The position of Global Director Marketing is a crucial role responsible for Advertising Weeks global marketing strategy and .
Advertising Week is the premier global event and thought leadership platform focused on marketing media technology and culture. Our vision is to connect the industry create community and deliver business value yearround. The ethos of Advertising Week is Great Minds Think Unalike and we look to think differently from other events pushing the boundaries of educating our audiences while entertaining them.
This role requires a real allrounder. Youll be excellent at datadriven marketing but also a creative thinker. Youll be strategically minded but hands on. With events across the world you need to have a formula that works but be ready to pivot and change.
This role will play a key part in the future growth of Advertising Week as the goto platform for thought leadership networking and business development.
This position will be based out of our NYC office.
What Were Looking For
- A businesstobusiness marketerwith a track record of designing and delivering successful omnichannel marketing campaigns to grow audiences for our events in New York Europe LATAM and our other events in the Asia region along with yearround content.
- Experience in managing CRM solutions and building global marketing database as a robust audience acquisition conversion and retention asset with a particular focus on email marketing audience experience research and insight.Knowledge of Hubspot an advantage.
- Ability to craft strong sales materials and marketing for sponsors building lead generation and sales pipelines along with strong nurture programs.
- Own and run Advertising Weeks paid media campaigns using budget in each region to deliver returns.
- Oversee Advertising Weeks marketing websites ensuring all copy and imagery are updated to promote the events and yearround content.
- Experience of working across global markets and timezones with teams across the world.
- Marketing KPIs and performance measurement. Experience in goal setting metrics analysis interpreting and sharing data to make informed decisions quickly and pivot when necessary by optimizing strategies in realtime.
- Experienced at building executing and measuring local/national/global media and PR plans layering digital social SEO print OOH video and audiopaid earned and barter.
- Strong track record in building and engaging audiences through social and guiding content creation with a genuine passion for staying on top of the latest platform features technologies trends and best practices.
- Collaborative approach to working with multiple internal stakeholders but equally able to shape and successful relationships with external agencies partners and vendors.
- Work closely with all departmentssales programming production operations etc.to tap into internal knowledge expertise and assets. Effectively harvest and integrate insights from these teams into marketing campaigns to ensure unified and impactful messaging
- Lead and inspire the marketing team while providing clear direction on prioritizing initiatives. Able to assess multiple ideas making decisions on which to pursue to ensure alignment with overarching business goals and adapt strategies as needed
- Experience creating media partnership packages with multiple media and trade association partners across different regions.
You will be
- Results focused with excellent attention to detail.
- Imaginative thinker with good problemsolving skills. Ability to analyze prioritize communicate and collaborate effectively cross functionally.
- Have strong people management skills ready to guide and inspire a remote team in addition to their own work.
- Possess strong interpersonal skills with a talent for building and maintaining networks of contacts internally and externally.
- Keen to work with colleagues at our parent company Emerald to discover new data sources opportunities and bring all the best ideas back to Advertising Week.
- Highly organized. Theres a lot to manage!
ABOUT EMERALD
Emerald Holding Inc. (NYSE: EEX) is the largest U.S.based B2B event organizer empowering businesses to succeed yearround by expanding meaningful connections developing influential content and delivering powerful commercedriven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows conferences B2C showcases and a scaled hosted buyer platform Emerald delivers dynamic solutions across leading industries through its robust content and ecommerce marketplace. Emerald is a trusted partner for its thousands of customers predominantly small and mediumsized businesses playing a pivotal role in driving yearround commerce through streamlined buying selling and networking opportunities. Powered by an experienced team Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.
Join Us at Emerald
At Emerald we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives embracing a wide range of professional backgrounds and experiences. Our skillsbased hiring approach focuses on capabilities and potential. Over 90 of our roles dont require a college degree except for specialized fields like legal finance and accounting.
Come grow with us!
COMPENSATION & BENEFITS
Target Compensation: $(bonus eligible)
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidates qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees physical and mental health including unlimited vacation for exempt employees 401(k) plan with a company match medical/dental/vision coverage parental and caregiver leave dependent commuter and FSA benefits professional development programs and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range please email our Talent Acquisition team at .
Required Experience:
Exec
Employment Type
Full-Time
