Senior Paid Media Specialist
Senior Paid Media Specialist
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1 Vacancy
Job Description
Are you a paid media powerhouse ready to drive highperformance digital campaigns at scale
Can you build launch and optimize highintent highspend Google Search campaigns that deliver topquality leads efficiently
Do you have the expertise to execute manual bidding strategies leverage audience segmentation and dynamically shift budgets based on realtime market conditions
Final question: When faced with a challenge do you get excited or run away
IMPORTANT: TO APPLY
- If you have any questions please email only.
- Please do not reach out through our websites contact information (telephone email or web chat) or via direct messaging on any social media platform.
- To Apply: Submit your application by clicking the Apply button and applying on the Crisp Recruit page that opens.
RECRUITERS DO NOT CONTACT
At Alexander Shunnarah Trial Attorneys our mission extends beyond just winning caseswere delivering justice providing unparalleled client service and building a dominant legal brand that drives real impact. Founded on principles of passion purpose and an unwavering commitment to justice we have rapidly expanded our presence nationwide achieving lifechanging results for our clients. With a team dedicated to fighting for the rights of the injured and a firm generating ninefigure revenue we move fast make databacked decisions and leverage cuttingedge technology to maximize efficiency and scale aggressively. Our trajectory continues upward as we expand our impact and redefine whats possible in the legal industry.
We are seeking aSenior Paid Media Specialist to spearhead highspend highintent campaigns that drive client acquisition at scale. This role is for a proven Google Ads expert who knows how to manually bid optimize for lead quality and adjust strategy dynamically in response to market conditions. If youre a resultsdriven specialist who thrives in a highperformance environment we want you on our team.
What Youll Do:
Paid Media Strategy & :
- Build launch and optimize highintent Google Search campaigns to drive maximum lead quality and conversion efficiency.
- Implement manual bidding strategies to maintain competitive positioning while lowering cost per acquisition (CPA).
- Execute retargeting and audience segmentation strategies across Google Display YouTube and Meta to reengage highvalue prospects.
- Adjust budgets and bids dynamically based on search volume trends competitive shifts and firm intake needs.
Lead Nurturing & CRM Integration:
- Collaborate with automation specialists to align paid campaigns with HubSpot lead nurturing for higher case conversion rates.
- Ensure seamless integration between paid media efforts and the firms intake process to maximize ROI.
DataDriven Performance Optimization:
- Analyze search term reports audience behaviors and conversion paths to refine targeting and improve lead quality.
- Track CPA ROAS and other key performance indicators (KPIs) to continually improve campaign efficiency.
- Stay ahead of industry trends and leverage AI and automation where applicable to scale results.
What Were Looking For:
Experience & Skills:
- Expertise in Google Search Ads for highspend highintent lead generation campaigns.
- Proven success with manual bidding strategies (not reliant on Smart Bidding alone).
- Strong knowledge of retargeting and audience segmentation across Google Display YouTube and Meta.
- Experience integrating campaigns with HubSpot or similar CRMs for lead tracking and nurturing.
- Ability to pivot quickly based on market conditions and adjust strategy in real time.
- Analytical and datadriven with a proven track record of optimizing CPA ROAS and lead quality.
Cultural Fit:
- A highperformance resultsdriven mindset.
- Thrives in a fastpaced highgrowth environment.
- Strong sense of ownership accountability and urgency.
- Innovative problem solver with a bias for action.
Why You Should Work Here:
Dynamic Pace:
- We move fast. We optimize relentlessly. We drive results.
Growth & Evolution:
- Be a key player in a scaling business where your expertise will shape how we win in the paid media space.
Culture of Performance:
- We are dataobsessed competitive and relentless in our pursuit of excellence.
Autonomy & Innovation:
- If you have an idea to improve efficiency or scale results we give you the freedom to test iterate and make it happen.
Continuous Improvement:
- We dont settle. We optimize refine and innovatebecause standing still is not an option.
Benefits & Perks:
- Comprehensive medical dental and vision coverage
- Supplemental insurance options
- Disability insurance coverage
- Paid maternity leave
- Paid holidays and 15 days of paid time off (PTO)
- Paid inclement weather days
- Support System for Legal Questions
- Holiday Parties
Join Our Team:
At Alexander Shunnarah Trial Attorneys the Senior Paid Media Specialist role is more than just managing adsits about scaling a dominant legal brand driving highimpact results and shaping the future of legal marketing.
If youre ready to step into a pivotal role at afastgrowing highperformance firm and make a measurable impact we invite you to apply today.
Required Experience:
Senior IC
Employment Type
Full Time
