Senior Associate - Brand Communications and PR
Senior Associate - Brand Communications and PR
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Job Description
The Yubi Group is the world s only technology company powering the endtoend debt lifecycle. Founded in 2020 by CEO Gaurav Kumar Yubis technology infrastructure risk evaluation and collections platforms facilitate every stage of the flow of money from lenders to borrowers and back to lenders. The company is backed by esteemed investors like Peak XV Lightspeed Lightrock TVS Capital B Capital Group Dragoneer Investment Group and Insight Partners among others. Today Yubi facilitates over 140000 Cr in debt volumes serving 17000 enterprises and 6200 investors & lenders while reducing collections costs by 57. With a mission to deepen the debt market and democratize capital flow Yubi is transforming the financial landscape fostering inclusivity and building a transparent and responsible ecosystem for all.
At Yubi People are at the core of the business and our most valuable assets. Yubi is constantly growing with 1000 likeminded individuals today who are changing the way people perceive debt. We are a fun bunch who are highly motivated and driven to create a purposeful impact. Come join the club to be a part of our epic growth story.
Job title : Senior Associate Brand Communications and PR
Location : Mumbai / Bangalore
Responsibilities:
1. Communication & Reputation Management Help shape and maintain Yubis primary and group companies brand image by aligning corporate and business messaging with key media outlets.
2. Media Relations Build and manage relationships with journalists and industry influencers to secure media coverage. Act as a key point of contact for press inquiries and announcements.
3. Performance Tracking Use data to measure PR success (SOV reach etc. and suggest improvements.
4. Leadership Branding Support select company leaders in strengthening their online presence and thought leadership.
5. Content Creation Write press releases articles quotes newsletters blog posts and social media updates to amplify key messages.
Skills
Able communicator with excellent speaking and content writing skills
Strong stakeholder management skills and ability to build collaborative relationships across crossfunctional teams
Project management: Good organizational planning and coordination skills
Ability to multitask and reprioritize as needed
Desire to take full ownership of assigned projects and can work independently
Selfmotivated and detail oriented with at least a preliminary understanding of digital media metrics
Understanding of the Financial Services space and desire to learn more about the industry
Employment Type
Full Time
