CBS-BMC-Brand and Marketing-Marketing Automation-Senior Associate
CBS-BMC-Brand and Marketing-Marketing Automation-Senior Associate
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Job Description
At EY were all in to shape your future with confidence.
Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.
Join EY and help to build a better working world.
DisciplineBrand & Marketing
Role TypeMarketing Automation
The opportunity
We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics.
Your key responsibilities
- Tactical execution of Marketing Automation campaigns with varying complexities and sizes
- Experience with supporting email marketing campaigns and using various digital marketing tools Marketo knowledge is a must
- Coordinate and liaise with internal and external stakeholders to ensure all relevant content assets and target audience parameters are received for campaign execution
- Provide project support to all MarTech team members throughout the various stages of the project including testing use cases
- Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
- Support process improvements and educate users on campaign best practices
- Standardization and documentation of technical processes using our internal systems
- Able to define and document the functional and technical requirements for executing (developing deploying managing tracking and measuring) the automated campaigns
- Act as a brand champion ensuring that all external campaigns and online content support the firms brand and business strategy and compliant to risk and quality safeguards set by EY
- Work towards organizational objectives along with stakeholders project
Skills and attributes for success
- Analytical thinking
- Data-Driven Decision Making
- Audience Segmentations and targeting
- Stakeholder management
- Troubleshooting
- Familiarity with Agile planning and Agile project management skills
To qualify for the role you must have
- Any university degree or college diploma in Digital Marketing or a related field.
- Understanding of Digital Marketing eco-system and marketing automation
- Experience in Marketing Automation campaign configuration
- Min. 5 years of experience and min. 3 years with Marketo
- Ability to translate business needs into technical solutions in MA platform.
- Adherence to data compliance policies (such as GDPR CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
Ideally youll also have
- Strong interest in data management and analytics
- Storytelling and consulting skills
- Attention to detail
- Organized self-starter who can collaborate with the team and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.
- Having Marketo Engage Expert certification is plus
Technologies and Tools
- Marketo or any other Marketing Automation platform
- Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc
- Microsoft Office
- SharePoint
- Working knowledge of HTML CSS and scripting
- Marketing Automation acumen
- Strong team contributor
- Ready to learn and adapt
- Problem solving skills
- Stakeholder management
- Effective communication
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.
- Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
- Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs.
EY Building a better working world
EY is building a better working world by creating new value for clients people society and the planet while building trust in capital markets.
Enabled by data AI and advanced technology EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance consulting tax strategy and transactions. Fueled by sector insights a globally connected multi-disciplinary network and diverse ecosystem partners EY teams can provide services in more than 150 countries and territories.
Required Experience:
Senior IC
Employment Type
Full Time
