Senior Lifecycle Marketing Manager

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

Adobes Lifecycle Marketing team is passionate about delivering highimpact marketing programs to our users. Our goal is to drive growth in both acquisition and engagement efforts through innovative and scalable marketing programs. We are looking for a creative and analytical Senior Lifecycle Marketing Manager to lead lifecycle and email channel strategy and planning for Adobe Creative Cloud and Document Cloud flagship applications.

In this highly visible role you will be the fullfunnel lifecycle marketing lead with our primary business unit partners. You will collaborate with Product Marketing GotoMarket and Integrated Marketing on broad crossfunctional initiatives to ensure that we are delivering excellent user experiences and personalized journeys.

What youll Do

• Drive fullfunnel strategy planning and prioritization for the creation of user journeys across acquisition engagement and retention for your assigned product(s).
• Build positive relationships through close partnerships cross functional product and marketing teams to ensure alignment on strategy and measurable impact.
• Turn business goals and priorities into annual and quarterly lifecycle marketing plans. Drive ongoing performance measurement and optimization to increase the impact of lifecycle marketing initiatives and campaigns.
• Develop quarterly plans including reports that quantify impact identify trends and optimization opportunities in partnership with email performance teams and cross functional partners.
• Drive new initiatives to increase conversion and engagement with ongoing optimization through experimentation
• Harness technology for programmatic personalization at scale using AI APIs machinelearning models mobile insights and behavioral data to improve customer relevancy and revenue impact.

What you need to succeed

• Strong email marketing experience focused on personalized user journeys with the ability to quickly learn new technologies products or systems
• Strong analytical skills ability to interpret data identify trends and advance initiatives to optimize performance
• Ability to thrive in a fastpaced environment while prioritizing tasks and deadlines with minimal oversight
• Strong written and verbal communication and problemsolving skills with a meticulous approach to detail
• Ability to navigate a matrixed organization and represent team with integrity and selfsufficiency

Experience

• Extensive experience in email (or other relevant performance marketing channels) with an emphasis on personalization and experimentation
• Tech or SaaS experience preferred ideally in a multifunnel or multivertical business model.
• 7 years proven experience with BA/BS; MBA a plus

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least 12:01 AM Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $110800 $209500 annually. Paywithin this range varies by work locationand may also depend on jobrelated knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.

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