CRM Manager

The CRM Team forms part of the Customer Growth department and is responsible for taking customer campaign and channel insights and using them to devise a global strategy for engaging converting and retaining customers via targeted messaging across all touchpoints.

Always thinking datafirst the CRM Manager will help to develop and deliver the customercentric strategy across our owned marketing channels. They will do so by leveraging CRM insights technologies and best practice. They will work closely with many teams including Customer Marketing Trade AMG Insights Audience Targeting and of course their own team CRM.

This role is responsible for owning and delivering multichannel CRM campaigns driving continuous improvement and ensuring operational excellence across all CRM activities. The CRM Manager will lead a small team delegate tasks effectively and clearly communicate plans and decisionmaking processes to achieve outstanding results.

This role reports to the CRM Lead.

The Details

• Develop a MultiChannel Communications Strategy:
  Craft and execute a dataled communications plan across email push inapp SMS and onsite channels to drive engagement with targeted customer segments.
• Oversee DaytoDay Operations:
  Lead the endtoend delivery of multichannel campaigns ensuring timely high quality and strong collaboration across teams. This includes scoping the initial requirements and briefing the creative and content teams through to data mining audience building deployment of the comms and the granular reporting which is shared with all activity stakeholders 
• Leverage DataDriven Insights:
  Use customer and campaign insights to identify opportunities guide strategic decisions and continuously improve channel performance.
• Implement Testing and Optimisation:
  Champion a testandlearn experimentation approach to refine messaging targeting and creative to optimise comms effectiveness
• Lead CrossFunctional Projects:
  Own and deliver complex CRM projects by aligning stakeholders managing timelines and team capacity and balancing priorities.
• Embrace Innovative Tools and Techniques:
  Stay ahead of CRM tech developments adopting new tools and processes to improve efficiency and effectiveness.
• Develop an InDepth Knowledge of Our CRM Tools and Tech:
  Learn how our CRM technologies work to solve technical issues identify efficiencies and improve campaign delivery processes.
• Proactively Support Business Goals:
  Understand broader business challenges and suggest CRM initiatives that help address them and drive commercial impact.
• Foster Strong Team and Stakeholder Relationships:
  Build solid relationships with crossfunctional teams in the Customer Growth department and wider departments to enable the successful delivery of the Customer Growth vision together 
• Manage Mentor and Develop the Team:
  Manage support and inspire the CRM Executives building a clear development roadmap for them based on objectives that both stretch and compliment their knowledge 
• Support a Diverse and Inclusive Culture:
  Contribute to an inclusive supportive team environment by embedding Diversity Equity & Inclusion principles.

Qualifications :

About You  

• Strong CRM Experience:
  Handson experience planning and delivering multichannel CRM campaigns (email push inapp SMS onsite) with a customerfirst mindset.
• Analytical Acumen:
  Confidence interpreting performance data drawing out insights and making customerfirst recommendations that bring value to the business.
• Technical Confidence:
  Ability to work with CRM platforms and troubleshoot issues with a willingness to learn how systems connect and how to find efficiencies.
• Structured and Organised Approach:
  Excellent attention to detail and strong prioritisation skills to manage multiple projects in a fastpaced environment.
• Collaborative Mindset:
  Comfortable working crossfunctionally and building relationships across different teams and seniority levels.
• Proactive and SolutionsFocused:
  A cando attitude comfortable working through ambiguity and proposing new ideas or ways of working.
• Passion for Customers and CRM:
  Genuine interest in fashion eretail CRM marketing and how we can use it to drive value for the customer and the business.
• ValuesDriven:
  Demonstrates a commitment to inclusion collaboration and excellence in everything you do.

Additional Information :

BeneFITS 

• Employee discount (hello ASOS discount! 
• ASOS Develops (personal development opportunities across the business) 
• Employee sample sales  
• Access to a huge range of LinkedIn learning materials 
• 25 days paid annual leave an extra celebration day for a special moment 
• Discretionary bonus scheme  
• Private medical care scheme 
• Flexible benefits allowance which you can choose to take as extra cash or use towards other benefits 

Remote Work :

No

Employment Type :

Fulltime