B2B Marketing Specialist
B2B Marketing Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
***** This role is based in Scottsdale AZ Office days are Wed and Thur *****
Who We Are
Were building the future of real estate today.
HomeLight is the essential technology platform used by hundreds of thousands of homebuyers and sellers to partner with top real estate agents and loan officers to win at any step of the real estate journey whether thats finding a top agent securing a competitive mortgage or ensuring an ontime easy close.
HomeLight facilitates billions of dollars of real estate on its platform every year. Our vision is a world where every real estate transaction is simple certain and satisfying for all. Our team breaks barriers every day while staying committed to HomeLightsgoals and core values which is a crucial element to our shared success.
Who You Are
Were looking for a B2B Marketing Specialist to join our small dynamic marketing team here at HomeLight. In this role youll help grow usage of our flagship financial products with our loan officer and real estate agent partners. Youll brainstorm and execute acquisition engagement and retention campaigns across multiple marketing channels including lifecycle sales enablement loyalty & rewards programs event marketing and more. Youre a spy ideas person who loves to roll up their sleeves to build test and iterate. Youre obsessed with details have a knack for breaking down and communicating complex concepts and positioning and are used to driving crossfunctional collaboration and results across multiple teams.
This position will report to the Vice President of Marketing.
What Youll Do Here
Youll work with our Sales Design Lifecycle Operations and Product teams to find new and innovative ways to drive adoption and retention of our products with top loan officers and real estate agents across the country including:
- Increase engagement and retention rates with our existing customers by building launching testing and scaling effective retention marketing campaigns
- Drive top of funnel MQLs for prospective enterprise partners and drive acquisition of new loan officers at existing partners
- Identify new opportunities for us to test measure and iterate to drive product adoption across our portfolio
- Develop content thats simple polished and engaging in a variety of formats including marketing materials like onepagers and social media templates customer sales events and industry conferences emails training webinars and more
- Manage complex projects across multiple stakeholders using your organizational and communication skills to keep everything on track
What You Bring
- 23 years experience in B2B engagement retention or lifecycle marketing
- Experience using engagement marketing platforms to improve activation onboarding and retention of customers (Iterable HubSpot SendGrid etc.
- Experience ideating building testing and scaling new campaigns for different segments
- Experience working directly with and in support of sales marketing and product teams
- Strong copywriting skills and excellent creativity
- Strong analytical skills and a datafocused mentality
- Experience with A/B and multivariate testing
- Strong organization communication and project management experience allowing you to manage multiple projects with varying deadlines stakeholders and priorities
- Medical (Aetna or Kaiser) Dental & Vision (Guardian)
- LongTerm Disability & ShortTerm Disability
- Hospital Indemnity Insurance Accident Plan and Employee Critical Illness (Guardian)
- 401k (Guideline) Life Insurance (Guardian) & Pet Insurance (Nationwide)
- Commuter benefits are offered in certain locations
- PTO including Volunteer Days to give back to your community
- Annual Anniversary Perks including professional development and sabbaticals!
- HomeLight Services to help you with buying and selling your home
Lets chat!
HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical mental or sensory disability HIV Status sexual orientation gender identity and/or expression marital civil union or domestic partnership status past or present military service family medical history or genetic information family or parental status or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request and any accommodation will be addressed confidentially.
Required Experience:
Unclear Seniority
Employment Type
Full Time
