Director Digital Fundraising
Director Digital Fundraising
Posted on :
10-04-2025
Employer Active
1 Vacancy
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Monthly Salary
$ 90000 - 100000
Vacancy
1 Vacancy
Posted on :
10-04-2025
Job Description
Job Title:Director Digital Fundraising
Reports to:Senior Director Direct Response Fundraising and Audience Services
Status: Full Time Exempt; Remote
Salary Range:$90000..00
Position Overview:
The Director Digital Fundraising will oversee the planning and of WETAs digital fundraising and engagement program through email website promotions paid search and social and other digital channels. The Director will drive digital fundraising and engagement activities developing and implementing strategies to support fundraising for the Membership Marketing and Development Services department. Reports to the Senior Director Direct Response Fundraising and Audience Services.
Primary Responsibilities:
- Directly supervise Senior Associate Digital Fundraising; Associate and Digital Fundraising.
- Responsible for developing strategy for writing and maintaining annual plan supporting creation and of multichannel campaigns digital solicitations engagement communications and WETA Passport fundraising for the purpose of acquiring upgrading and retaining WETA members with input from departmental leadership. Oversee operations plans for multichannel and digital campaigns coordinating schedules asset development and promotion in coordination with partners in the Membership and Local departments. Develop and manage implementation of ideas to drive email list growth and optimize donation experience such as website email and donation form testing.
- Supervise development of creative assets including email copy landing page and other digital copy and graphic design to produce desired fundraising and engagement results. Manage creative development through internal resources and vendors as necessary.
- Supervise Senior Associate Digital Fundraising on the implementation of the paid search CTV and social program.
- Serve as key member of the Streaming Priorities Working Group and supervise digital activities to promote WETA streaming service and WETA Passport.
- Oversee efforts to optimize fundraising donation pages.
- Serve as primary liaison with external strategy and software partners managing of online fundraising needs.
- Oversee results management of the online fundraising program working collaboratively with external vendors and the Data Strategy and Development Services department to report on and provide analysis of campaign results and key performance indicators on the email file using eCRM ROI and Google Analytics.
- Partner with Digital Media department on management of fundraising tools on website and social media engagement and serve as digital content manager for Membership department.
- Stay abreast of industry bestpractices within public media among nonprofits more broadly and in the commercial sector
- Perform related special projects or other duties as assigned.
Additional Skills and Qualifications:
- College degree in marketing public relations or related field.
- 710 years of progressively responsible experience in online marketing. Experience should include online revenue generation and/or online project management.
- Or equivalent combination of education and experience.
- Track record of success in digital and/or direct response fundraising with experience in email and digital marketing tools and techniques desired.
- Knowledge of and proven ability to develop and implement digital fundraising strategies.
- Strong copywriting skills particularly in fundraising and donor cultivation communications.
- Experience building and maintaining donation forms surveys and other user engagement features.
- Excellent organizational project planning presentation and time management skills with careful attention to detail.
- Ability to generate and interpret digital tracking and analytic reports present findings and recommend strategy based on results.
- Excellent interpersonal and communication skills with the ability to interact with a variety of stakeholders using diplomacy tact and discretion.
- Demonstrated ability to work effectively both independently and in a team environment.
- Demonstrated ability to successfully perform in an atmosphere of multiple projects shifting priorities and deadline pressures.
- Demonstrated understanding and application of computer technology including Microsoft Office and CRM database experience. Competent or better with Photoshop web design and HTML.
LOCATION
WETA and NewsHour Productions are Washington DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington VA office will be onsite or hybrid depending upon the role.
COMPANY OVERVIEW
WETA and its subsidiary NewsHour Productions LLC serve local and national public media audiences by producing and distributing content of intellectual integrity and cultural merit. Through broadcast digital and community services the organization offers compelling diverse programming on five television channels including primary channel WETA PBS and on WETA Classical the exclusive home for classical music in the nations capital; produces a portfolio of national television productions including PBS NewsHour recognized globally for bringing balanced indepth news coverage to all Americans; creates impactful documentaries with longtime production partners Ken Burns and Prof. Henry Louis Gates Jr.; features a variety of content offerings on weta WETA Passport the PBS Video App and the WETA Classical App; and serves communities near and far with education and engagement initiatives that contribute to the companys mission of public service.Benefits WETA
EQUAL EMPLOYMENT OPPORTUNITY
WETA/NewsHour Productions is an equal opportunity employer committed to fostering an inclusive workplace and providing equal employment opportunities to all. We prohibit discrimination and harassment of any kind for any reason as outlined by federal state or local laws.
This policy applies to all employment practices within our organization including hiring recruiting promotion termination layoff recall leave of absence compensation benefits training and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications merit and business needs at the time.
Required Experience:
Director
Employment Type
Full Time
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