Sales Promotion Content Manager
Sales Promotion Content Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
The Sales Promotion and Content Manager at Worldpac is responsible for developing and executing promotional strategies to drive sales increase customer engagement and optimize content delivery across various platforms. This role collaborates with crossfunctional teams including marketing sales product finance pricing & inventory management to develop and create impactful campaigns that align with company goals.
This position is based at our Oak Brook IL Corporate office.
Responsibilities
Promotion Planning and Strategy
Strategize and implementpromotions based on defined categories supplierspecific campaigns regional/targeted promotions industry events & more
Create detailed promotional calendars that align with company sales goals product launch schedules and seasonal trends.
Coordinate crosschannel promotional activities to ensure a unified and impactful customer experience.
Develop and present clear and concise reports on key performance indicators (KPIs) providing valuable campaign insights to inform future marketing strategies
Digital & Integrated Marketing
Develop and execute targeted campaigns within our proprietary ecommerce platform speedDIAL to boost product visibility and increase sales.
Strategically deploy advertising across relevant trade publications and digital platforms to maximize reach generate leads and reinforce Worldpacs position as a market leader.
Create and launch email marketing campaigns social media strategies and website management.
Update & maintain customerfacing websites: Worldpac and Autopart International as well as exclusive brand websites
Provide indepth analysis of campaign performance website traffic and customer behavior identifying key trends and opportunities for optimization.
Supply comprehensive support for podcast production and distribution including content planning recording editing and platform management.
Customer Experience & Voice
Champion a customercentric approach ensuring positive customer experiences across all touchpoints and channels.
Analyze customer journey maps and identify pain points recommending solutions to enhance the overall customer experience.
Contribute to the design and improvement of user interfaces and user experiences across digital platforms.
Qualifications
NECESSARY SKILLS
Digital marketing & trade advertising
Email Marketing
Social Media Marketing
CX/UI/UX with quantitative analysis & measurement
Web & Salesforce Management
Exclusive brand marketing
Integrated event marketing
Ecommerce experience
Channel optimization
Creative team workflow Workfront experience a plus)
Data analysis: Google Analytics Salesforce PowerBI a plus
High attention to detail
Ability to work in a fastpaced environment
Passion and drive for high quality work
Bachelors degree in Marketing Communications Business Administration or a related field preferred.
5 years of experience in sales promotions marketing or content management roles.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Pay Range
EEO Statement /Reasonable Accommodation Notice
Worldpac is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require accommodations to perform the essential functions of the job please contact for assistance.
Worldpac is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation gender identity or expression national origin disability or veteran status.
Worldpac offers a comprehensive benefits package designed to support the health financial wellbeing and worklife balance of its employees. Key benefits include:
Health and Wellness:
- Medical dental and vision insurance plans to cater to various healthcare needs.
- Health Savings Accounts (HSAs) with company contributions for eligible plans.
- Flexible Spending Accounts (FSAs) for medical and dependent care expenses.
- Employee Assistance Programs (EAP) offering confidential counseling and support services.
Financial Benefits:
- 401(k) retirement plan with company match to assist in future financial planning.
- Life and Accidental Death & Dismemberment (AD&D) insurance for financial security.
- Shortterm and longterm disability insurance to protect income during unforeseen circumstances.
Additional Perks:
- Paid time off including vacation days and holidays to encourage rest and personal time.
- Employee discounts on products and services.
Location Type
Required Experience:
Manager
Employment Type
Full-Time
