Associate DirectorDirector Market Research
Associate DirectorDirector Market Research
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1 Vacancy
Job Description
Overview
The AD/Director Primary Market Research will support internal customers to identify market insights that effectively drive strategic decisionmaking and maximize the commercial potential of Shionogi portfolio. The incumbent is responsible for the design and of primary market research studies that assess market landscape product performance and marketing and sales initiatives for both inline and new products within covered therapeutic area. The current focus is across Infectious Diseases including hospital antiinfectives and COVID19.
The candidate must have demonstrated capability in all aspects of primary research including Product/HCP/payer/pharmacist/patient research segmentation brand positioning message testing pricing research forecasting etc. as well as understanding of efficiencies of various research options primary secondary digital and social media etc.
Responsibilities
The duties and responsibilities reflected below are not intended to be an exhaustive list but are representative of the scope and level of work to be performed.
- Execute Market Research from inception through results presentation with minimal supervision. Designs manages analyzes and communicates the findings of original research studies for defined business needs or yet to be identified business issues.
- Engages internal customers to identify business need advise and select a strategic vendor partner and then work with selected vendor and internal customer to develop research methodologies to address the business need.
- Successfully execute the study this includes synthesizing key findings and ensuring the so what of each study is clearly articulated.
- Independently work with business insights and analytics leads to ensure holistic and complete inclusion of market research findings with key analytics work; this includes inclusion and synthesis into:
- Forecasting projects
- Promotional response modeling
- Identification and verification of independent data sources for decision rules engine building
- Other critical projects as identified by the team.
- Drive business decisions and initiatives (at the company stakeholder and brand level) resulting from recommendations from market research for all markets that we currently compete. The current focus will be across infectious diseases including hospitalbased antiinfectives and COVID19. This may expand to include additional markets identified through our research pipeline and Business Development efforts.
- Integrate primary and secondary data such as epidemiology/patient data claims or prescriptionbased analysis and/or other syndicated reports to amplify and support the result of the research.
- Design advanced quantitative research studies (tracking studies singlepurpose questionnaires DCM pricing studies etc. with limited overview by senior management and with input as necessary from advanced methodologists consulting on the project.
- Provide analysis of sales and marketing data to Marketing Department on an ongoing basis to assist in market understanding and help in business decision making.
- Ensure all research is conducted and executed with the highest standards of quality and compliance.
- Working with the Senior Director optimize the market research budget to provide valuable insights that are aligned with the business objectives of the Brand teams.
Minimum Job Requirements
Qualifications
- Bachelors or masters degree in field such as marketing market research Psychology economics or operations research.
- Minimum of 710 yearshealthcare market researchexperience; includingpharmaceutical industrybackground andagency experience.
- Therapeutic area experience in primary care and/or hospitalbased therapies and /or antiinfectives is highly desired.
- Ability to translate primary & secondary research into strategic insights with an understanding of their independencies.
- Strong technical knowledge of advanced market research techniques.
- Knowledge of sources of secondary information and syndicated research for the pharmaceutical and health care industries to including sales and prescription audits promotional audits physicianlevel data patientlevel claims data pricing audits medical practice audits and other sources.
Competencies
- Demonstrated indepth strategic thinking and creative critical thinking skills.
- Strong written and verbal communication skills.
- Proficiency with the Microsoft Office Suite software.
- Ability to effectively communicate with employees at all levels and external contacts.
- Ability to effectively organize and prioritize tasks to achieve established deadlines.
- Growth mindset with can do attitude and high emotional intelligence.
- Ability to problemsolve and develop solutions for routine daytoday issues.
- Experience advising senior level executives strong coaching and problemsolving skills.
- Strong ability to influence laterally and vertically.
- High degree of creativity and innovation in developing new approaches processes and methodologies
- Strong interpersonal and communication skills and the ability to develop effective working relationships with multiple levels of management and across a range of functions.
- Excellent project management skills with demonstrated ability to lead multiple projects and priorities.
Other Requirements
- Demonstrated leadership skills in coaching and managing a team.
- Ability and willingness to travel approximately 1020 of the year.
- Must live a commutable distance to our US Corporate Headquarters in Florham Park NJ. Office presence is required at least 3 days per week.
EEO
Shionogi Inc. is an equal opportunity/affirmative action employer.
All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race color religion sex (including pregnancy) sexual orientation gender identity marital status national origin age ancestry citizenship disability genetic information status as a disabled veteran a recently separated veteran Active Duty Wartime or Campaign Badge Veterans and Armed Forces Service Medal Veterans or any other characteristic protected by applicable law.
It is the policy of Shionogi Inc. to undertake affirmative action in compliance with all federal state and local requirements to recruit a diverse pool of applicants and to ensure that our employment practices are in fact nondiscriminatory.
If you are qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request accommodations by callingor by sending an email to
Required Experience:
Director
Employment Type
Full-Time
