Chief Marketing Fundraising Officer

Chief Marketing & Fundraising Officer

Job Description

The Chief Marketing & Fundraising Officer (CMFO) is a key member of Good360s Executive Team responsible for driving the organizations brand strategy marketing initiatives communications and individual giving programs. This dynamic leader will oversee crossfunctional teams to elevate Good360s visibility grow revenue through strategic fundraising and strengthen our brand presence globally. The CMFO will play a pivotal role in shaping the future of Good360 ensuring that our mission and impact resonate with stakeholders around the world.
How Good360 is Closing the Need Gap

As the global leader in product philanthropy and purposeful giving Good360s mission is to close the need gap by partnering with more than 400 socially responsible companies to source highly needed donated goods and distribute them through our network of more than 100000 diverse nonprofits that support people in need.Good360 is the link between organizations with so much to give and communities in critical need closing that gap and opening new opportunities for all. Good360 has distributed more than $18 billion in needed goods including more than $3 billion in goods in 2023 alone. Good360 is the #2 charity on the Forbes list of Americas Top 100 Charities and has a 4star Charity Navigator rating. The organization has also been recognized as both a top workplace in the Washington DC metro area (by the Washington Post) and as a top nonprofit to work for in the United States (by NonProfit Times).

Key Responsibilities:

• Strategic Leadership: Develop and execute comprehensive marketing branding and fundraising strategies aligned with Good360s mission and growth objectives. Provide visionary leadership to position Good360 as a leader in product philanthropy and purposeful giving.
• Brand Management: Lead the evolution of Good360s brand to ensure consistency relevance and resonance with key stakeholders including corporate partners donors nonprofits and the general public. Drive brand awareness through strategic campaigns storytelling and thought leadership.
• Marketing & Communications: Oversee all marketing channels digital strategies public relations content creation and internal communications to amplify Good360s impact. Develop integrated marketing plans that leverage traditional and digital media to reach diverse audiences effectively.
• Fundraising: Drive individual giving programs donor engagement strategies and philanthropic campaigns to expand revenue streams and donor base. Cultivate relationships with major donors foundations and corporate partners to secure transformational gifts and sponsorships.
• Team Leadership: Manage mentor and inspire a highperforming team across brand marketing communications and individual giving functions. Foster a culture of innovation collaboration and accountability within the team.
• Executive Collaboration: Serve as a strategic advisor to the CEO and collaborate closely with fellow Executive Team members to advance Good360s organizational goals. Contribute to strategic planning decisionmaking and organizational development initiatives.
• DataDriven Insights: Utilize data analytics to inform decisionmaking measure campaign effectiveness and optimize fundraising and marketing efforts. Implement key performance indicators (KPIs) to track progress and drive continuous improvement.
• Crisis Communications: Lead the organizations crisis communication efforts ensuring timely and effective messaging during emergencies or sensitive situations. Develop proactive strategies to manage reputational risk.
• Partnership Development: Identify and cultivate strategic partnerships that enhance Good360s visibility credibility and impact. Collaborate with external stakeholders to create mutually beneficial opportunities for growth and innovation.

Qualifications:

• Bachelors degree in marketing Communications Business or a related field (Masters preferred).
• Minimum of 15 years of progressive leadership experience in marketing communications and fundraising preferably within the nonprofit or social impact sectors.
• Proven track record of developing and executing successful marketing and fundraising strategies that drive revenue growth and brand visibility.
• Exceptional leadership skills with experience managing diverse crossfunctional teams and fostering a highperformance culture.
• Strong strategic thinking analytical and problemsolving abilities with a resultsoriented mindset.
• Excellent communication and interpersonal skills with the ability to engage and inspire stakeholders at all levels including board members donors and corporate partners.
• Expertise in digital marketing content strategy public relations and donor engagement.
• Commitment to Good360s mission and values with a passion for creating social impact and driving positive change.

Competencies:

• Visionary Leadership
• Strategic Planning and
• Fundraising and Donor Cultivation
• Brand Development and Management
• Digital Marketing and Social Media Strategy
• DataDriven Decision Making
• Crisis Management and Communication
• Collaboration and Team Building

Application Process:
Interested candidates should submit a resume cover letter and relevant portfolio materials to CareersGood360. Applications will be reviewed on a rolling basis until the position is filled.

Good360 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Direct Reports

• VP Marketing
• VP Digital Fundraising
• Senior Director Public Relations & Communications
• Director ECommerce