Product Marketing Manager
Product Marketing Manager
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Job Description
WhyJoin HYCU
HYCU is the fastestgrowing leader in the multicloud and SaaS data protection as a service industry. By bringing true SaaSbased data backup and recovery to onpremises cloudnative and SaaS IT environments the company provides unrivaled data protection migration disaster recovery and ransomware protection to thousands of companies worldwide. The companys awardwinning RCloud platform eliminates complexity risk and the high cost of legacybased solutions providing data protection simplicity to make it the #1 SaaS Data Protection platform. With an industry leading NPS score of 91 HYCU has raised $140M in VC funding to date and is based in Boston Mass. Learn more at www.hycu.
Overview
Are you passionate about growing your career with a hypergrowth B2B SaaS startup company
Do you love to build Do you thrive in fastpaced environments
HYCU isseekinga highenergy innovativeProduct Marketing Managerto help us scale andmaintainrapid growth. As a key member of the GTM team you will partner with ProductSalesand Marketing to drive GTM strategy positioning and messaging that decreases friction in the buying journey and helps HYCU win with our target customers.
In this role you willbe responsible forknowing our customersmarketand competitors inside and out and will use this knowledge to create customercentric valuefocused messaging positioning and content that makes HYCU stand out in a crowded market.
Our Product Marketing team helps HYCU grow and thrive by providing crossfunctional teams with the guidance needed to execute more efficient and effective GTM initiatives that drive pipeline and revenue growth. If this sounds like you please apply today!
Location:
- Bangalore Karnataka India (Hybrid; 3 days onsite/2 days remote)
WhatYoullDo:
- Develop and execute comprehensive product marketing strategies that drive adoption revenue growth and customer success
- Develop messaging and marketing initiatives that align with different types of customers and personas (CIOs VPs of IT and Administrators)
- Create compelling shortform content that communicates the technical and business value of our products
- Act as a product evangelist and participate in webinars interviews and briefings
- Develop business cases and support sales with collaterals and presentations
- Plan and execute product launches ensuring crossfunctional alignment and maximizing product visibility and adoption
- Partner with product management to build and deliver enablement content to help Sales easily communicate the value of HYCU to prospects
- Monitor and analyze competitor activities market trends and industry developments toidentify opportunities inform decisionmaking and inform differentiated messaging and positioning
- Measure and report on the effectiveness of product marketing initiatives using datadriven insights tooptimize performance and drive continuous improvement
WhatWereLooking For:
- 7 years of product marketing experience in B2B SaaS with a proventrack record of success
- Technical background and willingness to collaborate with product management presales engineers and customer success
- Experience with market research customer segmentation and persona development
- Exceptional communication and storytelling skills with the ability to create compelling messaging and narratives that resonate with target audiences
- Strong analytical and problemsolving skills with the ability to derive actionable insights from data
- Willingness to engage with customers and prospects in your area of focus
- Strong presentation skills comfortable presenting in front of internal and external audiences
- Flexibility to work evening hours that overlap with US counterparts
- Bachelors degree in marketing business or a related field; MBA is a plus
ItsGreat if You Have:
- Experience with IT Service Management (ITSM) practices and solutions like Jira Service Management and ServiceNow
- Familiarity with engineering toolchain (Atlassian Suite Azure DevOps Git Repositories etc.
- Experience within data protection cloudnative security data storage industries
- Experience in a fastpaced highgrowth startup
Attributes of a SuccessfulHYCUer:
- Strategic thinker whothinks outside the box
- Takes responsibility and ownership for driving successful outcomes
- Team collaborator who can inspire and motivate others
- Handsonbuilders mentality with an entrepreneurial mindset and intrinsic motivation
- Intellectual curiosity always open for continuous learning
- Resultsdriven with a winning attitude
Who We Are:
Our Core Values:AuthenticityGritandEmpathyare at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our culture.We pride ourselves in developing an inclusive and diverse company that supports ouremployees and customers to do extraordinary things.
The following is how we approach each Core Value:
- Authenticity To be authentic means to be who we are and do it well. Focus your energy on being who YOU are. Be true to yourself. Authenticity also extends to our products. Understanding where we are truly the best fit for our customers and when we are not. And finally authenticity in relationships: ensuring that we are honest and do what we sayweregoing to do.
- Grit To win we need to want it. Every team member needs to be able to jump in and help at every turn. Whetherits staying late to help a colleague or customer or finding a better process and making sure its communicated crossfunctionally. You just have to do it and love itand never stop trying.
- Empathy We need to care about each other about our clients about our business and about the world around us. That might seem like a tall order but if wedontlive in a constant state of empathy if wedontstrive to truly put ourselves in another persons shoes we cannot truly serve the market.
We are at our best when we stay true to our Core Values.Simon Taylor CEO
What We Offer:
Come work for one of CRNs Cloud 100 Companies for 2025. At HYCU youll have the opportunity to build your career with a Visionary B2B SaaS company fromGartners Magic Quadrant for Enterprise BackUp. HYCU provides an excellent benefits package including Medical Dental Vision Life Insurance 401K match generous time off and more. We offer career development programs and an inclusive global culture. All our employees participate in our equity program.
Required Experience:
Manager
Employment Type
Full-Time
