Creative Director Mill
Creative Director Mill
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Job Description
Creative Director (Mill)
WHAT WE DO AND WHO WE ARE
Wholsum Foods is a healthy food brand striving to change the way the world eats. While Slurrp Farm brings the goodness of millets to children Mill caters to the young adults looking for healthy food options. Its our mission to provide tasty and 100 natural alternatives to the junk food that surrounds us today. We believe that in many ways we need to go back to eating like our grandparents did; to the nutritious traditional food that has existed for millennia in India. Most of our foods are made of millets i.e Ragi Jowar Bajra and Foxtail Millet.
The founders of Wholsum Foods Shauravi Malik and Meghana Narayan are foodies entrepreneurs and parents to young children.
We are growing our team to support our global growth and are looking for talented people who enjoy the collaborative and innovative culture of a young high growth company and are hungry for an opportunity to grow with the team and have a lot of fun along the way. If youre a proactive person who enjoys getting things done in an entrepreneurial set up then read on! Also you get to work for one of the Top 10 D2C start ups that Amazon would be taking global this year! We will be entering the UAE USA UK and EU markets among 10 D2C Startups that Amazon will be Taking Global This Year (indianretailer)
WHAT WILL YOU DO AT WHOLSUM FOODS
- Leading & Building content marketing strategy for Mill and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships CRM PR & Publicity consistent in terms of style quality & tone of voice across channels
- Partner with internal and external agency teams to build content assets needed for campaigns and season launches
- Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand
- Maintain develop & execute master content calendar for the brand
- Develop new ideas on how to create customer delight across multiple experiences.
SKILLS REQUIRED
- 810 years of experience in Inhouse creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing
- Strong storytelling skills across media.
- Masters in Literature/Design (mandatory) with Consumer Tech/ FMCG / D2C experience is highly desirable
- Should possess leadership skills to lead the content team to successful completion of its objectives
- Strong attention to detail and ability to work with timelines
WHAT WILL YOU GET
- Fast paced growth in the startup FMCG space.
- Mentorship from senior people from senior people / board members / in house experts
- Ability to think strategically and lead.
- Key involvement in shaping the overall course of the startup and the customer experience at Wholsum Foods.
Location Gurgaon
STARTING DATE Position open immediately
Required Experience:
Director
Employment Type
Full Time
