Senior Copywriter
Senior Copywriter
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Job Description
KatKins Opportunity
For uncompromising cat parents who want the best KatKin is revolutionising cat health by transforming the lives of cats through superior nutrition. Were Europes first freshcooked cat food made with 100 humangrade meat gently cooked and frozen to lock in freshness. As a disruptor in the $185bn pet food market KatKin was founded to challenge the low standards set by the traditional cat food industry which is worth $50bn globally and is this fastest growing segment in the pet care market. The concept for fresh food is well established in the US particularly in Dog with the Farmers Dog surpassing >$1B in sales proving the scale of the opportunity.
KatKin is vertically integrated across R&D manufacturing sales and marketing. To date weve delivered around 62 million fresh meals to over 270000 happy healthy cats across the UK. Our team of over 150 spans several locations including London USA and our stateoftheart manufacturing facility in Haverhill Suffolk. We also have customer service teams in both London and South Africa.
KatKin operates a directtoconsumer (D2C) model supported by a firstclass dedicated customer service team. In addition to our eCommerce channel our Fresh food and Pantry products are also sold through a growing number of select thirdparty platforms including Ocado Amazon and Pets at Home.
Where the competition cuts corners catfishes customers and puts profits over health KatKin puts cat wellbeing first. No shortcuts. No secret recipes. Were cutting the fluff thinking fresh and channelling hardcore love into industrywide change. So cats live long and cat parents can love hard without compromise.
Why Youll Love Working With Us
The Role
As a Senior Copywriter youll have ownership of highimpact work and projects that are critical to driving acquisition retention and brand love.
Youll be responsible for evolving and crafting our TOV to seamlessly engage and delight across all touchpoints.
Reporting to the Creative Director you will work on briefs from every corner of the KatKin team using your copywriting prowess and creativity to bring them to life. From the snappiest of taglines to the rich education of a blog piece. From the witty copy on the side of a delivery box to making science content engaging and digestible.
Youll work closely with our designers and be involved in ideation and of brand campaigns born within the creative team. With the ability to fearlessly present provocative ideas that turn heads and elicit grins.
In our fastpaced startup environment youll need to be spy resourceful and handson. You should be comfortable wearing multiple hats and making bold decisions. Youll play a pivotal role in shaping KatKins future with your ability to engage provoke and draw emotion from our audience of cat parents.
Key ownership areas
Helping to define evolve and deliver the KatKin TOV across all customer touchpoints delivering against the ever expanding needs of our business.
Supplying TOV guidelines with the nuances needed for different customer touchpoints and being the guardian of consistency for the brand.
Putting the customer first using data and insights to form decisions on TOV and copy .
Writing worldclass copy across all areas of the business to relentlessly high standards. Across every digital and physical touchpoint from our website to paid and organic social to moments of delight in our boxes. This will be anything from short snappy marketing copy to salesdriven email flows longer form blog pieces and everything in between.
Thinking big when it comes to creative exploration of briefs so that we do not just write formulaically but look for conceptual approaches to engage and delight our audience.
Constantly bringing fresh concepts and ideas to the table with a strong appetite for playfully provocative powerful heartwarming and unmissable brand stories.
Supporting the Creative Director in ideation and of brand campaigns bringing ideas with smart witty emotive copywriting at their core.
Delivering fresh unchartered work as we constantly break new ground launching new unexplored channels and formats.
Who we are looking for:
With 5 years as a copywriter your copy is flawless your proofreading is eagleeyed and your witty confidence shines through in every word.
You pride yourself on pushing boundaries disrupting market expectations thinking differently and tackling objectives from a challenger brand point of view. You can think on your feet and are open to changes in direction in a fast growing business.
You thrive on variety you can switch from big campaign concepts to fast and snappy paid ad CTAs and back in a day. With agility.
You are highly organised and obsessed with efficient processes that lead to more impact from a creative teams output against creative requests.
You care deeply about the commercial goals in the briefs you receive and focus on the data to learn and iterate towards success.
A strategic thinker who is able to own loosely defined problems and issues of diverse scope.
You get cat parents on a deep level: you put yourself in their shoes with empathy and insight on what they need and want to hear.
You thrive in a buzzing environment: you work at pace you meet your deadlines and youre keen to collaborate across the business to get every project spoton.
You put your cards on the table: youre honest direct and you share your expertise to help improve our work.
You see yourself in KatKins core operating principles; customer first think big relentlessly high standards one team and no egos
What We Offer
Competitive salary
Extensive growth opportunities in a fast paced VC backed scaleup
No egos and a small closeknit team
Regular team & company socials team lunch on Mondays provided
33 days annual leave including bank holidays plus your birthday off
Hybrid working 2 days WFH every week
4 weeks year WFA (work from anywhere) policy
Discount on KatKin products for your cat and 500 for new cat parents
800 yearly personal development budget
Macbook Pro
Comprehensive AXA health insurance
Cat (and dog) friendly office
To Apply
About us
We want to make our recruitment processes accessible to everyone so if there is any way that we can support you to be the best you can be please contact terrie@katkin
Required Experience:
Senior IC
Employment Type
Full-Time
