Copywriter | Remote | Crypto B2C SaaS
Copywriter | Remote | Crypto B2C SaaS
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Job Description
Make crypto tax sound simple
Crypto taxes are notoriously messy and complex. At Koinly weve built a product that makes them simple on the backend. Now we need someone who can make it sound simple on the frontend through clear friendly and human copy that helps our users better understand what theyre doing.
Thats why were looking for a Copywriter who can help shape how we speak to crypto investors: crisp landing pages compelling campaigns and user-friendly product messaging.
You spot clunky copy from a mile away. You think in value propositions dream in conversion rates and cant help rewriting bad headlines in your head (Yes were talking about this one.)
Bonus points if youre already rewriting our About us section in your head too.
If you thrive in async remote-first teams believe good documentation beats meetings and love writing that drives action Koinly is the place for you.
Key role details
- Role: Copywriter
- Report to: Head of Marketing
- Team: Marketing
- Salary: $35000$40500 USD/year (B2B - contractor)
- Location: Remote. Based in either APAC EU or the Americas
- Work style: Async-first
- Growth: Mid-level role with ownership and room to grow. This is a key hire as our team scales.
About the role
At Koinly over 1.5 million users rely on our platform to stay compliant track their wallets and save hours of tax-season stress. But even the smartest tech needs sharp clear copy to match and thats where you come in.
Youll be more than a wordsmith. Youll shape how we explain our product to the world. From product pages to UX microcopy youll help make the hardest part of crypto feel easy.
This isnt just a briefs-in copy-out role. Youll help shape our messaging strategy test what works in real campaigns and define our voice across every customer touchpoint.
This role is perfect for a strong commercially-minded writer who can own product copy write high-impact landing pages and support brand campaigns and long-form content like guides and articles. Youll collaborate closely with our communications and content teams to bring our brand voice to life through clear persuasive and engaging copywhether its a product page a campaign headline or an in-depth explainer that makes complex ideas feel human and relatable.
This is the kind of copywriting role I wish Id had earlier in my career real ownership smart team no fluff. Future you
What youll be writing
- Conversion-driven copy for product and feature landing pages.
- Campaign messaging: ad copy emails product announcements and headlines.
- Microcopy and in-product UX copy that guides and delights.
- Occasional long-form pieces (e.g. guides or explainers) that need strong narrative flow to simplify complex topics.
- Copy iterations based on performance insights (A/B testing CTR improvements etc.).
- Competitor and audience research to refine tone and positioning.
- Web updates in our CMS.
What youll bring
- A portfolio that proves you can write copy that performs (landing pages ads Email sequences).
- 2 years experience in a product marketing copywriting.
- A sharp editing eye and mastery of tone brevity and flow.
- Understanding of UX writing brand voice consistency and CTA strategy.
- Comfort adapting language for different audiences platforms and devices.
- Familiarity with SEO principles (basic tools like Ahrefs or SEMRush are a plus).
- Strong async collaboration skills.
Extra credit for
- Experience writing for fintech crypto or regulated industries.
- Multilingual fluency (English must be native or near-native; others a bonus).
- Deep SEO knowledge and long-form optimization experience.
Your first month
Youll dive into our product voice and customer journey. Youll audit key landing pages ship your first copy updates and work with design on a new campaign. By the end of your first month youll have improved multiple touch-points and helped shape how we talk to 1.5M users (and counting).
Apply now
If your happy place is a landing page that flows converts and sounds human hit apply. And if you laughed at this job ad and wanted to fix it... we might already love you.
Apply now and dont forget to include your portfolio we cant wait to see your work.
Employment Type
Full Time
