Sr Marketing Executive
Sr Marketing Executive
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5years
5000 - 5000
1 Vacancy
Job Description
Marketing Strategy Development
Lead the creation of marketing strategies that align with overall business objectives.
Conduct market research to uncover emerging opportunities and understand customer behaviors and preferences.
Stay informed on industry trends and competitor movements to maintain market relevance and advantage.
Campaign Management
Plan execute and optimize multichannel marketing campaigns including digital print and eventbased initiatives.
Establish clear KPIs to evaluate campaign effectiveness and ensure continuous improvement.
Collaborate with crossfunctional teams sales product and customer service for cohesive campaign .
Brand Management
Uphold consistent brand messaging across all touchpoints and marketing materials.
Drive initiatives to increase brand awareness and enhance brand perception in the market.
Define and maintain the company s brand voice and positioning.
Content Strategy & Development
Oversee content development across digital platforms including websites social media blogs and email marketing.
Work closely with writers designers and videographers to produce engaging and impactful content.
Ensure all content aligns with brand guidelines and resonates with the intended audience.
Team Leadership & Collaboration
Provide leadership and mentorship to the marketing team fostering professional growth and alignment with goals.
Coordinate efforts with internal departments to ensure unified messaging and campaign success.
Manage project resources and marketing budgets to maximize efficiency and ROI.
Digital Marketing
Design and implement digital marketing strategies covering SEO SEM social media email marketing and PPC.
Monitor and analyze key digital performance metrics to refine campaigns for better results.
Engage with external partners or agencies for specialized digital services when necessary.
Budget Oversight
Administer the marketing budget and allocate spending strategically across campaigns and channels.
Ensure initiatives are costeffective and yield strong returns on investment.
Analytics & Reporting
Analyze market trends consumer data and competitor activity to uncover insights and inform decisionmaking.
Prepare detailed reports on campaign results market movements and brand performance for senior management.
Leverage data analytics tools to assess marketing effectiveness and drive strategy optimization.
Requirements
Skills and Qualifications
Educational Background: Bachelor s degree in Marketing Business Communications or a related field is required. A Master s degree (e.g. MBA) is preferred for seniorlevel roles.
Experience: Minimum of 5 years experience in marketing with at least 2 3 years in a senior or leadership capacity.
Marketing Expertise: Deep understanding of core marketing principles digital channels brand management and consumer behavior.
Leadership Abilities: Proven track record in leading and motivating teams. Excellent interpersonal and communication skills.
Analytical Mindset: Skilled in interpreting data identifying actionable insights and refining strategies based on performance metrics.
TechSavvy: Proficient with marketing platforms and tools such as Google Analytics HubSpot CRM systems and social media management tools.
Creative & SolutionOriented: Strong problemsolving capabilities and the ability to develop innovative marketing approaches.
Key Attributes of an Effective Senior Marketing Executive
Strategic Visionary: Capable of developing and executing longterm marketing strategies aligned with business growth objectives.
Exceptional Communicator: Adept at conveying ideas across all levels of the organization and with external stakeholders bridging gaps between marketing and other departments.
ResultsDriven: Focused on achieving quantifiable goals such as boosting brand visibility increasing lead generation and driving revenue growth.
Agile & Adaptive: Comfortable navigating evolving marketing trends and adopting new tools or technologies quickly.
Collaborative Leader: Inspires and guides teams while effectively collaborating with crossfunctional departments to meet collective goals.
Employment Type
Full Time
