Senior Manager Content Marketing

The Senior Manager Content Marketing plays a critical role in shaping and executing the companys content strategy to drive brand awareness engagement and demand generation. This position defines and oversees all aspects of content marketing ensuring alignment with business goals by working crossfunctionally across departments.

Reporting to the Senior Director Corporate Marketing this role is responsible for planning and maintaining the content marketing calendar setting content standards and optimizing content distribution to maximize impact. The Senior Manager ensures that content efforts are strategic datadriven and continuously evolving to meet industry best practices and market demands.

Primary Responsibilities:

• Content Planning & Work with Content Specialists and the broader marketing team to develop and maintain a comprehensive marketing calendar covering all business categories.
• Program Oversight Lead key content initiatives across multiple programs including case studies translations product reviews and research reports ensuring consistency quality and alignment with business goals.
• Standards & Best Practices Establish and enforce guidelines according to brand standards for content creation distribution maintenance retrieval and repurposing. Work collaboratively with Brand to define manage and champion content marketing guidelines.
• Team Leadership Manage and mentor direct reports freelancers and agencies to ensure highquality content production and timely .
• Budget Tracking & Oversight Maintain Content team budget tracking monthly accruals teamspecific purchase order submissions and other teamlevel budget tasks as assigned.

Achievements/Goals within first 612 months:

• First 3 Months:
  • Learn content processes workflows and key programs while building relationships across teams.
  • Assess content performance and identify initial improvement areas.
• First 6 Months:
  • Take full ownership of content marketing processes and develop product and industry knowledge.
  • Identify quick wins to enhance content quality efficiency and distribution.
• First 12 Months:
  • Optimize content strategy using industry insights and performance data.
  • Improve key content programs (case studies research reports etc. via feedback loops and other strategies for greater impact.

Qualifications :

• 7 years of experience in content writing content marketing or marketing communications with an eye for detail.
• Bachelors degree in communications Journalism Marketing or relevant field.
• Strong writing skills to set and raise the standard across the content team.
• Experience following AP Style and brand voice tone and personality guidelines.
• Experience in endtoend project management involving multiple teams and senior stakeholders
• Leadership abilities to coach and motivate a team effectively.
• The ability to shape and lead thought leadership reports ensuring they align with our business goals.
• Previous experience in a fastpaced B2B finance or technology company strongly preferred.
• Ability to clearly and concisely articulate complex concepts.
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines.
• Thrives in a fastpaced work environment; flexibility is a must.
• Previous experience with Wrike and Airtable will be considered a plus.
• Exhibits our core values: Results Orientation Winning Attitude Be One Team Disciplined and CustomerFirst Mindset

Additional Information :

All your information will be kept confidential according to EEO guidelines. We are not in a position to sponsor for this role.

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** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

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