Content & Social Media Strategist

Content & Social Media Strategist
Location: Hyderabad (On-site)
Experience: 3–5 years
Reports to: Head of Marketing
The company is scaling its content and social media presence to drive brand awareness generate
qualified leads and build a loyal audience. We’re looking for a Content and Social Media
Strategist who thrives in B2B SaaS is passionate about storytelling and knows how to turn
content into a growth engine.

Key Responsibilities
>Build and Own Content Strategy
Develop and execute a comprehensive content strategy aligned with business goals
(traffic MQLs sales enablement customer retention).
Define content KPIs and regularly report on performance using insights to iterate and
improve.
>Lead Content Planning Across the Funnel
Plan and manage content for every stage: blogs gated assets landing pages case
studies and social channels (LinkedIn Reddit X).
Maintain and optimize a content calendar ensuring consistent publishing and
cross-channel alignment.
>Scale Content Creation with AI
Identify trending topics and audience interests using analytics and AI tools.
Leverage AI (Perplexity Claude ChatGPT) for ideation drafting and scaling content
production.
>Social Media Strategy & Execution
Build and scale it’s LinkedIn presence crafting posts that engage B2B audiences
and drive brand affinity.
Create and distribute high-quality curiosity-driven content that makes people fall in love
with the company.
Monitor and respond to audience engagement fostering community and brand
advocacy.
>SEO & Growth
Develop SEO-driven content strategies to rank #1 for target keywords and phrases
including those relevant to LLMs.
Use content as a lever for growth not just visibility—drive measurable impact on lead
generation and pipeline.
>Collaboration & Enablement
Work cross-functionally with product sales and customer success to align content with
business initiatives.
Enable sales and customer teams with relevant assets and messaging.

Preferred Skills & Tools
Content & Social Media Tools: Hootsuite Buffer Sprout Social or similar.
Editing & Design: Canva VN or similar for basic visual and video editing.
Analytics: Google Analytics LinkedIn Business Manager and other reporting tools.
AI Content Tools: Perplexity Claude ChatGPT etc. for content ideation and scaling.
SEO: Familiarity with keyword research on-page optimization and content audits.

What We’re Looking For
3–5 years of experience in content strategy social media or content marketing for a B2B
SaaS company selling to enterprise customers.
Proven experience building and scaling a company’s LinkedIn (and other social)
presence ideally from scratch.
Strong writing editing and storytelling skills with a portfolio of B2B content samples.
Data-driven mindset: ability to analyze content performance and pivot strategies for
growth.
Creative thinker who thrives in a fast-paced collaborative environment.
Familiarity with the latest trends in AI-driven content and social media marketing.

Bonus Points
Experience running TOFU (top-of-funnel) campaigns and nurturing leads through
content.
Knowledge of demand generation and content’s role in the sales pipeline.
Ability to repurpose and optimize existing content for new channels and formats.

Why Join Us
Shape the voice and content strategy of a growing SaaS brand.
Work with a forward-thinking team that values creativity experimentation and growth.
Access to the latest AI and marketing tools to supercharge your work.
Flexible work environment and opportunities for professional development.