Acquisition Copywriter mfd
Acquisition Copywriter mfd
Posted on :
08-04-2025
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1 Vacancy
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Job Description
Location
Hybrid in Munich (minimum of 2 days a week from the office)
SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS
Usercentrics is a global leader in data privacy and privacyled marketing solutions. We believe there is no need for a tradeoff between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between datadriven business and privacyled marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization while achieving full privacy compliance.
Were looking for aAcquisition Copywriter to craft compelling highimpact marketing copy that fuels our demand generation and customer acquisition campaigns. Your words will engage persuade and convert shaping how our brand communicates across landing pages paid ads emails and acquisition campaigns.
Sitting within the Demand Gen team you will work closely with our creative content and PPC strategists to deliver conversiondriven messaging that speaks directly to our audience based on past campaign and market insights. Your core focus will be writing copy that makes people take action throughout the funnel but in a fun creative and relevant way!
If you have a talent for crafting scrollstopping headlines sharp ad copy and engaging landing pages that drive actionsthis role is for you.
Were looking for aAcquisition Copywriter to craft compelling highimpact marketing copy that fuels our demand generation and customer acquisition campaigns. Your words will engage persuade and convert shaping how our brand communicates across landing pages paid ads emails and acquisition campaigns.
Sitting within the Demand Gen team you will work closely with our creative content and PPC strategists to deliver conversiondriven messaging that speaks directly to our audience based on past campaign and market insights. Your core focus will be writing copy that makes people take action throughout the funnel but in a fun creative and relevant way!
If you have a talent for crafting scrollstopping headlines sharp ad copy and engaging landing pages that drive actionsthis role is for you.
Your Tasks
Developing highimpact acquisitiondriven content:
- Craft clear compelling and conversionfocused copy for landing pages paid ads (LinkedIn Google Meta Reddit) email sequences and acquisition campaigns.
- Develop creative and persuasive messaging angles that resonate with our target audience.
- Adapt messaging for different formats and channels while maintaining a consistent brand voice.
- Work closely with Demand Gen Product Marketing and Web Experience teams to align copy with campaign goals.
- Use data and insights from customer research ad performance and audience behavior to refine messaging.
- Ensure consistency in tone and messaging across other omnichannel channels like offline Events and Partner Marketing.
- Bring bold creative ideas to campaign messaging that differentiates our brand.
- Find fresh angles and emotional triggers that capture attention and spark engagement.
- Ensure the copy aligns with brand positioning voice and strategic goals.
You Bring
- Bachelors degree in Marketing Communications Journalism or a related field.
- 23 years of experience writing for demand generation performance marketing or marketing campaigns.
- Strong portfolio showcasing ads landing pages emails and acquisitiondriven copy
- Intuition to turn messaging goals into creative copies that make the target audience take a second look laugh nod and even better click!
- Ability to think outside the box draw inspirations from daily life and find creative angles that appeal to the target audiences collective pain points memories or experiences.
- 12 years experience writing for B2B SaaS or highgrowth tech companies.
- Familiarity with the basics of demand generation PPC email marketing social media and content marketing.
- Experience with advertising platforms like LinkedIn Ads Google Ads Meta Ads or others is a plus.
- Experience in content design and familiarity with Figma are a plus.
- Strong organizational skills with the ability to juggle multiple projects meet deadlines and prioritize tasks effectively.
- Exceptional attention to detail ensures all content is polished errorfree and aligned with the brands tone and messaging.
- Great communication skills to align expectations facilitate crosscollaboration and propose ideas and solutions.
- Language Proficiency: Strong command of the English language with excellent grammar syntax and persuasive writing skills. (Native/C2 level preferred)
Dont meet every single requirement Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Why join Usercentrics
- Joining Usercentrics means becoming part of a fastgrowing diverse and international team of tech enthusiasts and entrepreneuriallyminded who build our success story together
- Company culture is important to us we strive to continuously develop a positive vibrant and inspiring environment that enables everyone to thrive both personally and professionally
- Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different crossdepartment projects
- Your worklife balance is important to us too we offer flexible working hours hybrid working and the possibility of workcations (in accordance with our company policy)
- We always remember to have fun along the way both in our daytoday work and at our regular team events on site in our offices in Munich Copenhagen Odense Lisbon and Prague or online
- You are the most valuable asset to our company which is why were happy to offer awesome benefits like our personal development budget jobrelated language courses and a lot more (depending on your location) to focus on your well being
About us
We are driven by our values #BeBrave #BetterTogether #LeadbyExample #InnovateWithPurpose #PassionForPrivacy #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. Theyre the heart of our company and inspire us to do our best every day.
We strive to create a diverse equitable and inclusive environment (DEI) where everyone feels valued respected and empowered to reach their full potential. We believe that our different backgrounds experiences and perspectives are our greatest strengths so we are committed to building with them as we foster innovation and drive our success.
We recognize that this is an ongoing journey. We commit to listening and to continuous learning growth and improvement. By embracing DEI principles we will create a more just and equitable society and we are proud to play our part in making this vision a reality.
We are #BetterTogether.
Employment Type
Full-Time
Key Skills
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