Manager Surgical ProductBrand Marketing - Downstream
Manager Surgical ProductBrand Marketing - Downstream
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly champion progress and act with speed as the global leader in eye care. Here youll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse talented people to join Alcon! As a Brand Manager you will develop and collaborate within the larger Glaucoma organization. You will manage financials with a balanced approach for top and bottom line within assigned product portfolio in Fort Worth TX!
Primary Responsibilities:
Develop and execute annual Marketing Plans (strategy & tactics) for key brand(s)
Identifies and leverages consumer insight to drive differentiation and growth for key brand(s)
Evaluates research market conditions competitor data and implement marketing plan changes as needed
Collaborates with sales training market development market access finance and other business units so all key stakeholders understand and are able to deliver the marketing plan
Analyzes market data and internal data to refine segmentation and targeting; Collaborating with sales leadership to rollout and execute
Creates promotional messaging including sales materials competitive messaging professional campaign conference presence and digital assets
Identifies trends and develops direct to consumer strategy based on patient engagement insights; manages development of and updates to patient education materials
Shapes and influences globallydeveloped HCP and patient materials to meet the market needs
Develops and champions the knowledge measurement and course correction/achievement of all brand Key Performance Indicators (KPIs)
Works with Business Development team to develop relationships with KOL (Key Opinion Leader) plan and for peertopeer programming and podium presence
Leverages internal and external data to strengthen portfolio value proposition
Manage A&P marketing budget while ensuring planned return on investment
Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
Collaborates with medical affairs and HEOR team to ensure claim development for lifecycle management
Work with Legal and Regulatory to ensure compliant messaging and promotion
Supports the reputation and culture of the organization dependent on creativity dedication and performanceorientation and focus on achievement through collaboration and innovation (local regional and global level impact)
What you will bring to Alcon:
- Bachelors Degree orEquivalent years of directly related experience (or high school 13 yrs; Assoc.9 yrs; M.S.2 yrs; PhD1 yr)
- The ability to fluently read write understand and communicate in English
- 5 Years of Relevant Experience
- 3 Years of Demonstrated Leadership
How to thrive at Alcon:
- Requires close partnership with US Sales US Training US S&OP Agency Partners and Alcons Surgical Customers to understand the competitive landscape and drive market share gains and segment penetration through effective messaging and commercial program offerings. Responsible for developing annual Marketing Plans and equipping the US Sales Force with tools and strategies necessary to deliver annual sales targets.
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Contingent Worker
Alcon is an Equal Opportunity Employer and participates in EVerify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.
Required Experience:
Manager
Employment Type
Full-Time
