Senior Strategic Brand Manager Lillet mfd

The position is based in Cologne Germany and you will report to the Head of Brand Management and assume the functional leadership for two Brand Managers.

You will closely collaborate with the local operations and commercial team and international brand team acting as a true team player. Senior Strategic Brand Manager Lillet (m/f/d)will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals; build brand equity and drive brand performance through long term profitable growth.

These are your tasks

• You own the Brand Management for Lillet the Nr. 1 brand at Pernod Ricard Deutschland

• You lead and develop the annual brand strategy & roadmap against key portfolio initiatives manage brand P&L manage Advertising & Promotion budget for the brand and adhere to clear KPIs ensuring marketing spend efficiency and adherence to investment allocation with Matrix

• You are responsible for the development implementation & evaluation of breakthrough brand content and activities for the German market including media campaigns experience and cooperations

• You actively support the Collaborative Business Planning Operating Model (Rolling Forecast S&OP) by aligning marketing activities with forecast future plans and volumes for new products outlining expected brand growth defining risk and opportunities

• You are responsible for positioning and further development of the product portfolio in cooperation with the Head of Brand Management and Brand Owner and Local Innovation Manager

• You fuel the innovation pipeline for Lillet; lead the of product launches/relaunches for the German market (including business case pricing article creation follow up with logistic finance and sales)

• You lead and manage agencies external partners and crossfunctional teams coordinating projects with all relevant stakeholders

• You will lead a team of 2 and be responsible for talent coaching and development

• You leverage excellent presentation and storytelling skills passion and energy to be the primary advocate for the brand internally (e.g. management presentations sales meetings etc. and externally (e.g. PR events etc.

• You lead the analysis and reporting of consumer market and competitor trends to identify salient business issues/opportunities

And this is what we offer

• Smart Working: Unleash your full potential by working where you and your team are most productive! We offer the opportunity to work flexibly and remotely but we also value regular presence in the office to foster collaboration and strengthen team spirit. You can expect a modern office in the heart of Cologne with a fresh fruit basket coffee water and nice colleagues
• Our motto Convivialit is not only communicated externally but also lived internally: we have flat hierarchies a Duz culture and we regularly invite you to company events to celebrate our successes together
• Are you into sports We offer you an Urban Sports Club membership and a leasing offer from Jobrad
• You have all bridge days off in addition to your regular annual leave 30 days)
• We provide you with individual development opportunities tailored to your interests and talents (e.g. through workshops language courses and online courses)
• In addition to discounts on our products you will find many other discounts through our Corporate Benefits Portal
• We support you with a 20 subsidy for your company pension plan
• Last but not least: You dont live in Cologne (or within reach) No problem. Well cover your relocation costs if its necessary for the job.

Sounds good Then join our convivial team. Apply via our online portal stating your salary expectations and earliest possible start date.

We look forward to receiving applications from all people without exception who are motivated and meet our requirements. We kindly ask you not to contact us if you are a recruitment consultant or service provider.

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