Manager Paid Search Marketing
Manager Paid Search Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
This position is a hybrid inoffice role that works out of our Boston HQ. MondayThursday will be working in office and Friday is WFH. This is not a virtual / remote position.
Wayfair Canadas Marketing team is looking for a datadriven Manager to drive strategy and across our Paid Search channels (SEM PLA). As a leader on marketing team you will help drive growth in a fastpaced environment. You will own your roadmap come up with creative solutions to strategic and operational problems and manage a team of highly analytical analysts.
The Paid Search team at Wayfair runs multimillion dollar campaigns to capture demand from customers shopping for our categories across search engines. We build and leverage cutting edge campaign automation and bidding solutions designed inhouse to optimize our campaigns and maximize revenue. We use advanced analytics to find and optimize growth opportunities and ensure our customers find and purchase what they need across our stores. Were responsible for bidding on the right set of millions of ads valuing willingness to pay for each and developing creative and landing page strategies to best monetize search engine traffic. We collaborate with Data Science and Engineering to build new capabilities for the channel and rapidly iterate on new opportunities and nascent product categories.
What Youll Do
- Lead and develop a team of analysts to own manage and grow the SEM & PLA channels for Wayfair by developing processes and automation that drive measurable results and communicating progress and performance to marketing leadership.
- Work crossfunctionally with Marketing Technology Data Science Creative Category Management and other teams to partner on strategies that grow the channel.
- Cultivate and strengthen interpersonal relationships with vendor partners including Google and Microsoft.
- Closely monitor campaign performance daily; identify root cause and problem solve abnormalities and react to deviations from plan quickly and strategically.
- Institute rigorous strategic planning road mapping and testandlearn methodologies to set goals and achieve desired results.
What You Need:
- 4 years experience in a heavily quantitative and analytical role (in finance data analytics or strategy field with a track record of success).
- At least 1 year of leadership experience either formal through direct management or informal through project management or mentorship with the ability to cultivate a collaborative team culture.
- Excellent analytical skills with experience using data analytics tools like SQL R Python.
- Experience developing roadmaps and informing marketing strategies.
- Highly organized with the ability to manage multiple projects simultaneously.
- Strong verbal and written communication skills with an ability to tailor channel performance updates to the appropriate audience (senior stakeholders peers analysts etc..
- Demonstrated experience effectively working with and influencing crossfunctional stakeholders.
- Ability to identify value and prioritize work while collaborating with multiple stakeholders with competing priorities.
- Ability to independently scope ambiguous problems and execute on solutions.
- An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fastpaced environment with a dynamic bias for action.
Massachusetts Applicants: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Required Experience:
Manager
Employment Type
Full Time
