Messaging Solution - AGMDGM - Payments MMA
Messaging Solution - AGMDGM - Payments MMA
Posted on :
08-04-2025
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1 Vacancy
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Job Description
About us:
Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Paytm Messaging Business: JD
CPaaS Solutions: Paytm offers a comprehensive suite of CPaaS solutions that includes Bulk Messaging WhatsApp RCS and Outbound Dialing (OBD). These solutions are designed to meet the diverse messaging needs of businesses helping them engage with customers seamlessly and at scale.
Meta Ads WhatsApp Solution: Paytm is an official Business Service Provider (BSP) for Meta. We have developed cuttingedge solutions that integrate Meta Ads with WhatsApp enabling businesses to run targeted campaigns and engage customers effectively through conversational flows on WhatsApp.
Bulk WhatsApp Solution Specialist Job Description
As a Bulk WhatsApp Solution Specialist you will play a crucial role in developing implementing and managing WhatsAppbased bulk messaging campaigns for various business objectives. You will work closely with clients to create impactful messaging strategies while ensuring compliance with WhatsApps terms of service and best practices. Your ultimate goal will be to maximize campaign success while maintaining the integrity and quality of the messaging experience.
Key Responsibilities:
Strategy & Planning:
Develop and implement WhatsAppbased bulk messaging strategies that align with broader business goals and customer engagement initiatives.
Continuously monitor industry trends and WhatsApp platform updates to refine messaging strategies.
Collaborate with internal teams to tailor messaging approaches for specific campaigns or customer segments.
Compliance & Best Practices:
Ensure all bulk messaging campaigns comply with WhatsApps terms of service privacy policies and applicable data regulations.
Implement best practices for WhatsApp bulk messaging to improve engagement rates message deliverability and overall campaign effectiveness.
Proactively address potential risks related to WhatsApp policies ensuring campaigns are executed within legal and platform guidelines.
Campaign Management & Optimization:
Manage endtoend of bulk messaging campaigns including setup monitoring and performance analysis.
Utilize datadriven insights to optimize message content timing and frequency for maximum effectiveness.
Track key performance metrics and report on campaign results to stakeholders providing actionable insights for future strategies.
Skills & Qualifications:
Technical Expertise:
Indepth knowledge of WhatsApp Business and its capabilities including automation messaging templates and customer interaction flows.
Experience working with bulk messaging tools and platforms with a focus on WhatsApp.
Familiarity with marketing automation tools such as Zapier Google Sheets or similar platforms.
Communication & Analytical Skills:
Strong verbal and written communication skills with the ability to craft compelling messages that resonate with customers.
Analytical mindset with the ability to interpret campaign data and use insights to improve future initiatives.
Collaboration & Independence:
Ability to work autonomously and manage multiple projects simultaneously.
Strong interpersonal skills with the ability to collaborate with crossfunctional teams and clients.
Data Privacy & Compliance Awareness:
Solid understanding of data privacy regulations and how they apply to bulk messaging campaigns.
Ability to ensure campaigns meet legal requirements and maintain customer trust.
Why Join Paytm Messaging Business
Be part of an innovative team at Paytm where we are revolutionizing the way businesses communicate with their customers. Join us and help shape the future of conversational marketing by delivering personalized and impactful messaging experiences.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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