Sr Content Marketing Manager

Senior Content Marketing Manager

This role is hybrid in one of these COE locations: Tampa FL SF Bay Area or Austin TX

Deepwatch is seeking a Senior Content Marketing Manager to own and execute our content strategy driving the creation of compelling highimpact content that supports customers throughout their journeyfrom awareness to advocacy. This role is responsible for crafting and optimizing content that educates informs and drives action across multiple channels including the website blog email campaigns social media thought leadership sales enablement and demand generation initiatives.

The ideal candidate is a strategic thinker and handson content creator who understands how to develop messaging that resonates with our audience supports our gotomarket strategy and fuels business growth. You will play a key role in ensuring our content aligns with Deepwatchs brand market positioning and customer needsultimately driving awareness engagement and demand.

This role requires exceptional writing skills and the ability to transform content into impactful assets that drive engagement and sales. Additionally you will leverage datadriven insights to continuously refine the content strategy optimizing performance and effectiveness.

In this role youll get to:

• Develop a cohesive strategy and produce engaging content across a variety of written and multimedia formats (website ads video email materials etc. independently and in collaboration with others
• Serve as a goto content strategist taking accountability for quality assurance on external communications
• Optimize content for SEO and oversee/implement best practices to improve search rankings
• Assess content performance metrics and ROI for continuous optimization and datadriven decisions
• Collaborate crossfunctionally to craft messaging for product launches demand generation campaigns and sales collateral
• Assume a subject matter expert (SME) role on the team deeply understanding Deepwatchs brand differentiators methodologies and service offers as well as key audience targets and their pain points
• Create and implement a comprehensive content strategy aligned with Deepwatchs brand and business objectives
• Lead and motivate any outside writers designers and multimedia specialists
• Establish key performance indicators (KPIs) to measure the success and impact of content strategies
• Regularly analyze and report on the performance of content initiatives making datadriven recommendations for optimization
• Lead and manage thirdparty writers/vendors where appropriate
• Ensure creative/brand guidelines are established and adhered to

To be successful in this role youll need to:

• Proven content marketing experience
• Deep understanding of content strategy and SEO including tactical experience
• Exceptional writing editing and proofreading skills with a keen eye for detail
• Experience creating content for demandgeneration campaigns
• Demonstrated ability to communicate complex topics through enticing copy and narratives
• Proficiency in content management systems (CMS) marketing automation tools such as Hubspot SEO software and Google Analytics a strong plus
• Excellent project management and organizational skills with the ability to prioritize and meet deadlines in a highperformance fastpaced environment
• Exceptional communication and collaboration skills with the ability to work crossfunctionally
• Have at least a basic understanding of cyber security operations and the ability to quickly learn and absorb from Deepwatchs array of security experts

The anticipated salary range for this role is $155000 to $180000 bonus stock options benefits. Actual compensation may vary from posted hiring range based upon geographic location work experience education and/or skill level.