Marketing & Digital Marketing Manager
Marketing & Digital Marketing Manager
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$ 65000 - 70000
1 Vacancy
Job Description
- 401(k)
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
Orangetheory Fitness is a rapidly growing trendsetting fitness franchise with over 1100 studios in 49 US states and 22 countries worldwide with an additional 500 studios in development. We are a science-backed technology-driven fitness brand and we are looking for an enthusiastic and results-driven Marketing & Digital Marketing Manager to manage our marketing strategies community relations and digital marketing efforts across our South Florida and Orlando regions.
The Marketing & Digital Marketing Manager will be responsible for developing and executing integrated marketing campaigns fostering community relations and overseeing all digital marketing efforts. This role will focus on building the studios local presence through digital channels managing social media engagement paid advertising campaigns content creation and event coordination while strengthening relationships with local businesses and partners. The ideal candidate will be a creative data-driven marketer with a passion for fitness and a strong understanding of both traditional and digital marketing strategies.
- Manage all digital marketing efforts including paid social media campaigns (Facebook Instagram) Google Ads and other online platforms.
- Monitor and optimize ad performance to drive awareness lead generation and membership bookings across multiple studio locations.
- Analyze performance data report key metrics and refine strategies for increased engagement and conversions.
- Manage online reputation by overseeing Google and Yelp reviews addressing concerns promptly and enhancing the studios digital presence.
- Oversee content creation for digital platforms ensuring consistent branding high engagement and timely updates on social media channels.
- Develop and manage local community events partnerships and sponsorships to increase brand visibility and drive member acquisition.
- Build and nurture relationships with local businesses advertisers and event organizations to create on-site marketing events and promotional opportunities.
- Work with the studio leadership team to establish new business partnerships coordinate member incentives and ensure maximum studio exposure.
- Oversee the creation of marketing collateral for events including branded materials social media posts and newsletters.
- Plan execute and track in-studio events ensuring smooth execution and alignment with brand goals.
- Oversee and manage all studio social media accounts (Facebook Instagram etc.) ensuring consistent branding engagement and content quality.
- Coordinate the creation of engaging digital content (images videos copy) that aligns with marketing initiatives and studio goals.
- Develop and manage a social media calendar ensuring regular posts (1 post/day 3 stories/day) to promote events special offers and member achievements.
- Moderate content generated by customers employees and the general public addressing any issues promptly and ensuring positive online interaction.
- Develop and execute digital and community-based marketing strategies that align with the business goals of increasing lead generation and retention.
- Manage and allocate marketing budgets effectively across digital and event campaigns to ensure a high ROI.
- Provide regular reports on the performance of all digital marketing campaigns social media engagement and local events.
- Analyze key metrics and trends providing insights to leadership and adjusting strategies to improve campaign performance and results.
- Work closely with studio managers head coaches and leadership teams to schedule and promote monthly VIP classes corporate accounts and special events.
- Create and manage marketing guidelines best practices and training materials for leadership teams to ensure consistent marketing messaging and execution.
- Attend staff meetings trainings and marketing planning sessions as required.
- Bachelors degree in Marketing Communications or a related field (or equivalent experience).
- Proven experience in digital marketing social media management content creation and event coordination.
- Strong understanding of digital marketing platforms (Meta Business Suite Google Ads Google Analytics etc.) and social media analytics.
- Experience managing advertising budgets and optimizing campaigns for maximum ROI.
- Excellent communication relationship-building and organizational skills.
- Ability to manage multiple projects meet deadlines and work independently.
- Passion for fitness health and community engagement.
- Knowledge of local businesses and the South Florida & Orlando regions is a plus.
- Be part of a rapidly growing innovative fitness brand with opportunities for career development and growth.
- Engage with a passionate community of fitness enthusiasts and professionals.
- Competitive salary benefits package and performance-based incentives.
- A dynamic and exciting work environment where no two days are the same!
Jobs That Make a Real Difference
About Us
Orangetheory is a science-based full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class led by a highly trained and certified coach members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone your body burns additional calories as you recover over the next 24 hours.
Our Philosophy
For us physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact our brand purpose is tohelp people live longer more vibrant lives. When we help our members to put in the work at our studios they will experience benefits in their day-to-day. They will be physically stronger but beyond that they will notice improvements to their mood cognition sleep and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease chronic illness depression and even heartbreak and the loss of loved ones. Theyll simply have the energy to play with their grandchildren run a 5K or go hiking. When we can help our members to take care of their body and mind amazing things can happen.More Orangetheory More LIFE.
Diversity Equity and Inclusion
Orangetheory is committed to encouraging facilitating and upholding an environment centered on diversity equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing valuing and empowering every employee inspiring a diverse franchise network and uplifting the members and communities we serve. Click here to see more about Diversity Equity and Inclusion at Orangetheory.
Acknowledgement *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory Fitness franchisee not the franchisor OTF Franchisor LLC or any of its affiliates (OTFF). With respect to any position with a franchisee I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee who is solely responsible for all employment related matters in their studio. This means among other things that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment including hiring firing discipline supervision staffing and scheduling. OTFF will not receive a copy of my application will have no control over whether I receive an interview and/or am ultimately hired does not control and is not responsible for the employment policies and practices of independent franchisees and does not employ independent franchisees employees. If I am hired to work at an independent franchisees studio the independent franchisee and not OTFF will be my employer. By submitting my application and resume I am confirming that I am agreeing and consenting to the foregoing.
Orangetheory values your privacy so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application that information will be submitted directly to the independent franchisee who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information please refer to that franchisees privacy policy or contact them directly. For all other information about how the franchisor OTF Franchisor LLC or any of its affiliates (OTFF) may collect and process personal information please Experience:
Manager
Employment Type
Full-Time
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