Product Marketing Manager

Realize your potential by joining the leading performance-driven advertising company!

As a Solutions Product Marketing Manageron our Global Marketing team you will play a vital role in bridging the gap between Product Sales Services Marketing and Customers. You will be responsible for crafting compelling product narratives building go-to-market strategies and enabling our teams with impactful messaging tools and insights that support revenue growth. Your contributions will directly influence how our advertiser solutions are positioned adopted and scaled globally.

To thrive in this role youll need:

• 35 years of experience in a Product Marketing role

• Experience developing impactful B2B product narratives including value proposition development storytelling product and portfolio positioning and solution packaging

• Exceptional written and verbal communication skills with the ability to deliver compelling presentations training materials and product guides

• Strong qualitative and quantitative analytical skills to understand the market and prioritize opportunities accordingly

Bonus points if you have:

• Ability to prioritize competing demands across multiple stakeholders and projects

• Strategic mindset with the ability to translate strategy into tactical execution

• Proven ability to build trust and influence across departments

• Proactive approach with a drive to solve problems and create scalable solutions in a fast-paced environment

How youll make an impact:

As a Solutions Product Marketing Manager youll bring value by:

• Driving business value and revenue growth for Taboolas advertising product portfolio

• Harnessing a deep knowledge of market trends customer segments and the competitive landscape

• Creating differentiated product positioning and go-to-market strategies for Direct-to-Consumer (DTC) advertisers

• Developing comprehensive sales enablement kits product playbooks and external-facing materials

• Acting as the voice of the customer within the product marketing function

• Partnering with Product teams to ensure Taboolas advertiser solutions drive performance outcomes

• Building strong cross-functional relationships across sales product services and marketing

• Supporting the global sales organization with scalable tools collateral and tailored training

What will I do on a regular basis

Market & Messaging

• Conduct ongoing market and competitive research to refine product messaging and identify opportunities

• Create and maintain sales toolkits narratives and presentations tailored to advertiser segments and use cases

• Develop end-to-end product marketing strategy for the DTC segment from positioning to execution

• Deliver webinars trainings and scalable resources to support global sales teams

Stakeholder Engagement & Collaboration

• Act as the primary product marketing contact for advertiser-focused initiatives

• Partner with Product Managers to ensure product readiness and launch effectiveness

• Work cross-functionally to align go-to-market strategies and optimize sales adoption

• Lead internal communication around product updates positioning changes and strategic initiatives

Sales Enablement & Insights

• Understand and support the needs of our global sales teams

• Build internal tools guides and customer-facing materials

• Train sales teams on value proposition product updates and customer stories

• Gather feedback from stakeholders to continuously improve marketing assets and messaging

Why Taboola

If you ask Taboolars what they love about working here theyll tell you that theyve been empowered to realize their full potential while growing and learning from and with smart and talented people. Theyll also share more about:

Adam Singolda Taboola Founder and CEO says:You can copy anything from another business but you cant copy a companys culture.

• Enjoy medical benefits a fully stocked kitchen and location-specific perks (gym partnerships parking)

• Flexibility: We offer a hybrid work schedule with 3 days in-office and an option to come in more often if desired

• Work with some of the biggest names: Our advertiser clients include Wells Fargo Honda Pinterest Expedia and more

Ready to realize your potential

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications merit and business more about #TaboolaLife on LinkedIn Facebook Instagram X YouTube & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize Taboolas powerful ad platform reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News Yahoo and OEMs such as Samsung Xiaomi and others use Taboolas technology to grow audience and revenue enabling Realize to offer unique data specialized algorithms and unmatched scale.

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