Senior Executive - Biddable Media
Senior Executive - Biddable Media
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Job Description
Agency :
Havas MediaJob Description Summary :
We are seeking a highly skilled and motivated candidate specializing in Biddable Media/Paid Media to join our dynamic team. The Senior Executive Biddable Media will play a crucial role in driving our online advertising campaigns to maximize ROI increase brand visibility and generate quality leads. The ideal candidate should possess a deep understanding of search engine marketing (SEM) payperclick (PPC) advertising and Paid Social . If youre a datadriven professional with a passion for digital marketing we want to hear from you.Job Description :
Key Responsibilities:
1. Keyword Research and Analysis:
o Conduct comprehensive keyword research to identify highperforming keywords relevant to the business and industry.
o Analyze keyword trends and competition to optimize ad targeting and bidding strategies.
2. Campaign Management:
o Develop and execute paid social media advertising campaigns across platforms like Facebook Instagram TikTok Snapchat Twitter LinkedIn etc.
o Create manage and optimize payperclick (PPC) advertising campaigns across various platforms (UAC Shopping Ads Google Ads Bing Ads).
o Develop and implement ad copy and landing page strategies to improve ad relevance and quality score.
3. Budget Management:
o Monitor and control advertising budgets to ensure optimal allocation of resources and ROI.
o Track campaign expenses analyze cost per acquisition (CPA) and adjust bids accordingly.
4. Ad Performance Analysis:
o Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords.
o Provide actionable insights and recommendations to enhance campaign effectiveness.
5. Ad Copywriting and A/B Testing:
o Craft compelling ad copy that drives clickthrough rates (CTR) and conversion rates.
o Implement A/B testing methodologies to optimize ad creative and landing pages.
6. Competitor Analysis:
o Stay updated on industry trends and competitor advertising strategies.
o Identify opportunities to gain a competitive edge and propose new campaign ideas.
7. Reporting and Documentation:
o Prepare and present detailed performance reports to stakeholders highlighting key metrics and trends.
o Maintain documentation of campaign strategies experiments and results.
8. Collaboration:
o Collaborate with crossfunctional teams including content creators designers and developers to align advertising efforts with overall marketing strategies.
Qualifications:
Bachelors degree in marketing Business or a related field.
2 4 years of experience in managing Paid Advertising (Search Social & Programmatic) preferably in a digital marketing agency or ecommerce environment.
Proficiency in using advertising platforms such as Social Ads(META Twitter Pinterest LinkedIn etc) Google Ads Bing Ads and other PPC platforms.
Strong analytical skills with the ability to interpret data and make datadriven decisions.
Excellent written and verbal communication skills.
Adept at multitasking and managing multiple campaigns simultaneously.
Google Ads and Bing Ads certifications (preferred).
Knowledge of remarketing and display advertising is a plus.
Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individuals ability to perform their job.
Required Experience:
Senior IC
Employment Type
Full-Time
