Marketing Automation Lead
Marketing Automation Lead
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Job Description
About us
The Leukaemia Foundation is on an exciting transformation journey to deliver greater impact to our key stakeholders and the Australian community. Join a national organisation standing with Australia to help cure and conquer every blood cancer with care. Together were attacking every blood cancer from every direction in every way we can. Now more than ever the path to conquering blood cancer requires us to work together and ensure 100 access to the right information the best treatments the latest trials tests and diagnostic tools; and the best supportive care to help people not just to survive but also to live well.
Description
Opportunity
The Marketing Automation Lead will partner with our Health Services team to develop and execute lifecycle journeys and campaign activities. This is a fulltime permanent position based out of our Brisbane site at Dutton Park.Leukaemia Foundation adopts a hybrid working model therefore if you have a suitable home workstation you will have the flexibility to work from home two days a week.
We will trust you to:
- Partner with our Health Services team to understand how marketing automation will bring their strategy and experience to life by developing and maintain a 612month plan of activity based on key priorities and identifying system enhancements that support and enable the achievement of lifecycle and campaign plans.
- Partner with the Health Services experience team to help define the experience strategy as well as drive utilisation of the new digital services and consider the role various channels can play to bring the campaign or journey to life.
- Provide guidance on best practice email and SMS strategies to drive engagement and deliver on core outcomes and inform experience strategy development.
- Bring campaigns to life including but not limited to subject heading lines eDM structure CTAs and other campaign elements.
- Build the campaign journey within Salesforce Marketing Cloud and ensure effective and robust testing prior to deployment.
- Monitor the performance of campaign activity to drive optimisation decisions.
- Partner with analytics to develop campaign reporting to measure performance of lifecycle journeys and Health services campaign activity.
- Review performance and identify opportunities to improve and enhance campaign and journey activity.
- Share insights performance activity and provide recommendations for optimisation of activity.
- Actively monitor product enhancements on the Salesforce platform and seek to identify how to leverage new features to improve campaign performance.
- Act as a SME on the Salesforce Marketing Cloud platform and in particular Journey Builder providing advice and guidance for what is possible
Does this sound like you:
Essential
- Relevant tertiary qualifications plus a minimum of 3 years experience in lifecycle marketing role
- Strong working knowledge and expertise of email marketing best practice
- Strong attention to detail
- Demonstrable ability to work crossfunctionally and partner with other teams to drive and deliver key outcomes
- Knowledge and experience leveraging the Salesforce Marketing Cloud platform or similar email automation platforms
Desired:
- Knowledge and exposure to NFP environments is advantageous but not essential.
At Leukaemia Foundation we offer:
- Salary including generous salary packaging up to $15900
- Salary packagingmeal andentertainment card $2650
- Ongoing training and development
- A collaborative innovative and supportive team culture
- Social and wellbeing activities
- Paid Parental Leave
- Employee Assistance Program
To Apply:
If youre interested in this exciting role please send through a onepage cover letter addressing the essential requirements of the role and your CV in PDF via the apply buttonon Seek or through the Leukaemia Foundation website. If you are seeking a copy of the job description please email .
CLOSING DATE FOR APPLICATIONS: COB 11 April 2025
Dont delay apply today! We will be shortlisting and interviewing as we receive applications and may appoint the right candidate ahead of the closing date.
The successful applicant will be required to undergo reference police and VEVO checks as part of the selection process line with state and territory directives Leukaemia Foundation may request COVID vaccination certificates or medical contraindication certificates as a condition of employment. Leukaemia Foundation is committed to building an inclusive and diverse workforcethat continues to reflect the community we support.We strongly encourage people from all cultural and linguistically diverse backgrounds to apply including Aboriginal and Torres Strait Islander people.
Employment Type
Full-Time
