Graphic Designer - BTL DevelopmentAdaptations
Graphic Designer - BTL DevelopmentAdaptations
Posted on :
07-04-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
OVERALL ROLE PROFILE :
The role of an BTL graphic design operator will involve creating/adapting visually appealing designs for print and physical advertising materials such as brochures billboards merchandise packaging and exhibition branding. The same should be adaptable to e version format as well. They must be able to work within tight deadlines and manage multiple projects simultaneously for regional adapts.
DETAILED RESPONSIBILITIES COMPLETE OWNERSHIP OF
Graphic Design BTL Development/Adaptations
Not compulsory but optional competencies with an added advantage.
REPORTS INTO :
Mr. Sajal Banerjee
REPORTINGS INTO THE POSITION:
None.
Team work collaboration required.
OTHER KEY INTERFACES :
Close coordination with
The role of an BTL graphic design operator will involve creating/adapting visually appealing designs for print and physical advertising materials such as brochures billboards merchandise packaging and exhibition branding. The same should be adaptable to e version format as well. They must be able to work within tight deadlines and manage multiple projects simultaneously for regional adapts.
DETAILED RESPONSIBILITIES COMPLETE OWNERSHIP OF
Graphic Design BTL Development/Adaptations
- Develop creative graphics layouts and designs &belowtheline marketing materials such as brochures flyers posters and retail/exhibition spaces.
- Collaborating with the marketing team to conceptualize and execute BTL campaigns including designing promotional materials such as event invitations and product packaging.
- Collaborate with the marketing team to understand project requirements and ensure all design work aligns with the brands visual identity.
- Ensuring all designs align with brand guidelines and effectively communicate key messaging to the target audience.
- Any product packaging design adaptation
- Newspaper ad adapts
- Ensure that the right graphic design principles are implemented
- Stay up to date with industry trends and best practices for digital design including social media platform changes new design software and emerging technologies
- Need Basis collaboration with crossfunctional teams including marketing content and product teams to ensure designs and content align with brand guidelines and business objectives
- Manage multiple projects simultaneously and meet tight deadlines while maintaining a high level of attention to detail
- All creations to be developed in regional languages as well. Placement of translated creatives in regional language in the approved English master.
- Develop and maintain a library of design assets and templates for reuse across various digital channels
- Ensure that the back up data is managed upto date.
- Assist inhouse team in annual Graphic design calendar maintenance and inhouse greeting development for important festivals and occasions for whats app circulation.
- Offer Campaign Offline adapts in English and Regional
- Retail Showroom Branding Adaptations
- Proof reading every artwork and matching against the approved masters and brand guideline before releasing for implementation.
- Coordination with language translator
- Assisting and managing operations of Brand/Product Shoots
- Utilize design software such as Adobe Creative Suite CDR and Figma to create and edit designs
- Managing all BTL releases and adaptations
- Managing all ad releases based on approved masters
- Exceptional Need Based coordinationwith advertising agencies
- Conduct quality assurance checks on all designs to ensure they meet brand standards and are errorfree in terms of spellings and graphic design hygiene.
- Online Performance Campaign Creative Adapts
Not compulsory but optional competencies with an added advantage.
- Coordinating with Online and Computer Graphic Vendors as per the requirement.
- Design engaging graphics animations and videos including GIFs and shortform video under the supervision of Head Marketing Communications.
- Figma Design
- English Communication and Writing
- Adobe suite
- Adobe premier/any other video software
- Microsoft Suite
- Presentation Design
- Figma Design
- experience is minimum requirement
- Any Graphic Design course from a reputed design school or an equivalent rich experience in design studios
REPORTS INTO :
Mr. Sajal Banerjee
REPORTINGS INTO THE POSITION:
None.
Team work collaboration required.
OTHER KEY INTERFACES :
Close coordination with
- Online Team
- Category Heads
- B2B Business Teams
- Other Cross Functional Team
Skills :
Graphic Design Brochures BTL Campaign Brand Adaptation Flyers Animation Figma Design
Experience :
Master in Graphic Designing with 2 4 years work experience
Budget 4.5 lpa10 Variable pay
OR
Any Graduate 4 to 6 years Budget 4.5 lpa10 Variable pay
Graphic Design Brochures BTL Campaign Brand Adaptation Flyers Animation Figma Design
Experience :
Master in Graphic Designing with 2 4 years work experience
Budget 4.5 lpa10 Variable pay
OR
Any Graduate 4 to 6 years Budget 4.5 lpa10 Variable pay
Company Profile :
Our client is a leading Indian company with a turnover of 3500 Crores specializing in Polyurethane (PU) foambased products particularly mattresses. They have become a household brand in India and overseas offering a diverse range of mattresses that provide comfort convenience and luxury to enhance lifestyles. With a strong distribution network and a global marketing perspective the company has established itself as a trusted leader in the industry. They have achieved consistent growth with a turnover of over INR 3000 Crores with the largest market share and employ more than 25000 people. Overall our client is dedicated to customer satisfaction and excellence offering highquality mattresses that cater to varying customer needs and preferences.
Our client is a leading Indian company with a turnover of 3500 Crores specializing in Polyurethane (PU) foambased products particularly mattresses. They have become a household brand in India and overseas offering a diverse range of mattresses that provide comfort convenience and luxury to enhance lifestyles. With a strong distribution network and a global marketing perspective the company has established itself as a trusted leader in the industry. They have achieved consistent growth with a turnover of over INR 3000 Crores with the largest market share and employ more than 25000 people. Overall our client is dedicated to customer satisfaction and excellence offering highquality mattresses that cater to varying customer needs and preferences.
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
