Creative Strategy Lead
Creative Strategy Lead
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Salary Not Disclosed
1 Vacancy
Job Description
About the Role
We are going to be real. This might just be the best creative job in the country.
At Guzman y Gomez (GYG) were not your average QSR brand. Were loud were proud and were obsessed with doing things differently. Our campaigns are talked about what we (and you) do will be shared our socks sell out (seriously) and our food It speaks for itself.
Were on the hunt for a Creative Strategy Lead. Someone who can dream big move fast and bring that GYG flavour to everything we do from major brand campaigns and activating sports sponsorships to new restaurant openings and local area marketing that makes headlines.
This is a senior creative role for someone with serious ideas serious hustle and notsoserious vibes. Reporting into our Head of Creative and Strategy you will closely with our Brand and Marketing crew to bring cultureshaping ideas to life and have a blast doing it.
What Youll Be Doing
- Come up with the goods: Multimillion dollar media campaigns activations events content Tik Toks sock drops PR moments you name it.
- Push the brand in bold direction while staying true to our GYG values brand and DNA
- Collaborate like a beast: Work crossfunctionally with marketing legends restaurant ops digital teams and partners.
- Make annual highlights pop: Reinvent GYG classics like Cinco de Mayo $5 Burrito Day and our iconic socks to keep em fresh.
- Bring the heat to local restaurant openings sports sponsorships and community campaigns.
- Be fast AND flawless: Think at lightning speed sweat the details and make the magic happen.
- Guide the crew: Help manage our creative output inspire teams and deliver brand experiences people actually care about.
- End to End campaign development build the strategy come up with the ideas produce and execute with the inhouse creative studio.
- Work alongside the Design and videography lead to build world class creative that cuts through the noise and always keeps GYG ahead of the curve.
Who You Are
- A walking talking ideas machine.
- Big thinker tight executor. You love bold concepts and even better rollout plans.
- You get the GYG vibe but bring your own twist.
- Obsessed with food people culture and making brands feel human.
- You dont just get content you live and breathe it.
- Confident in the room collaborative on the tools.
- Ready to jump in speak up and make your mark.
- A hands on creative you like to get your hands dirty with the crew to bring campaigns to life and youre not precious about it.
What Youve Done
- Worked agencyside publisher side or inhouse for 5 years ideally with national brands.
- Led major campaigns across multiple channels digital social PR TV & inrestaurants.
- Built or contributed to brand experiences events or cheeky stunts.
- Ideated for local area marketing (LAM) and know how to make it feel big.
- Worked with creative teams videographers and photographers and maybe even wrestled with a printer at midnight. We get it.
Skills Youll Need
- Killer creative thinking and concept development
- Experience with integrated campaigns
- Excellent deck and presentation skills
- Clear creative copywriting chops
- Visual direction and brand storytelling
- Brief writing (and receiving) and stakeholder wrangling
- Finger on the pulse of trends culture and food
- You recognise that AI can help you be better its not going to replace you
- Strong eye for detail (because yes the spacing matters)
- Ability to become a brand custodian and help guide other teams to help them stay on brand.
Even Better If
- Youve worked in QSR FMCG or a fastpaced retail environment
- Youve done event marketing or sports sponsorships
- Youve got design or content production in your back pocket
- Youre the one in the group chat with the best memes
Were Big on Values We Live These Values (Every Day Not Just in Theory)
At GYG our values shape everything from how we show up in meetings to how we show up in a meme. Youll thrive here if these resonate with you:
- Its All About the Food
You get that our creativity starts in our kitchens. Real clean Mexican inspired food and full of flavour. Its why we exist. - Make Every Customer Love Us
You bring the kind of ideas that stick with people and make them feel something ideally hungry. - Got Your Back
Were a teamfirst crew. You support your people pitch in when needed and celebrate the wins together. - Be Real
No corporate buzzwords here. Youre authentic grounded and comfortable bringing your whole self to the job. - Its Up to Us
You take ownership show initiative and dont wait around for someone else to make it happen. Youre the lets go in the room.
Why Youll Love It Here
- Work on one of Australias most exciting (and fastest growing) brands
- Be part of a crew thats all in on creativity culture and community
- Room to take risks break rules (the good kind) and try new things
- No two days are the same seriously
- Be proud of the work you do (and the food you eat)
The Benefits of working for GYG
- Love Ya Leave 5 weeks annual leave)
- Short Term Bonus Incentive Program (Annual)
- Long Term Incentive Program
- Annual GYG Gift Card
- Flexible Work from Home 1 day per week)
- Lots of exclusive GYG merch uniform
- Mobile phone allowance
- Annual Summits and Events
- Employee Referral Program
- Frequent Travel
- 100 in house marketing team allowing for insane creativity (creative design video photography PR content digital events sponsorship customer service)
- Great learning and development opportunities
- Professional Career development
- Training and use of state of the art Mar/tech platforms
- GYG Photography Studio (Best in class equipment)
- GYG Recording Studio
GYG Workplace Benefits
- Modern state of the art offices/technology and platforms (choice of device Mac/PC)
- Monthly/Quarterly Recognition programs
- Interstate offices in NSW QLD VIC
- Access to GYGs state of the art test kitchen
- Rooftop leisure/lunch/rest space
- Barista Coffee Machine & barista training if you are keen!
- Margarita Fridays & GYG Tram Day
- Open plan office with optional stand up desks
- Free Food drops from our test kitchen
- Annual Yellow Heart Awards
- Monthly massages
- Free Soft drinks/mineral water in office
- Snacks/Fruit drops
- GYG brekkie and lunch drops
Think youre the one
Send us your portfolio your story and show us what kind of magic you bring to the table. Lets create something unforgettable together.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
