Director, Brand Strategy & Engagement
Director, Brand Strategy & Engagement
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Salary Not Disclosed
1 Vacancy
Job Description
The Director Brand Strategy & Consumer Engagement will be responsible for overseeing the brand strategy planning development execution and coordination of marketing campaigns and activities to build and sustain NBC Entertainment show brands throughout their multiplatform lifecycle. This role will lead the development and launch of innovative consumer campaigns across a diverse range of NBC Entertainment priority programming spanning premium scripted and alternative series.
This role is a key member of the Brand Marketing team driving brand strategy ideating concepts and spearheading execution of all initiatives including digital activations pressgenerating stunts strategic partnerships and promotions consumer experiences and network presence at tentpole events like San Diego ComicCon and SXSW.
The ideal candidate will be a selfstarter innate problem solver compassionate leader and thrive in a fastpaced environment. This role will report to the VP Brand Strategy & Consumer Engagement for NBC Entertainment.
Responsibilities:
- Lead development and execution of strategic impactful promotional campaigns in support of original programming and brand initiatives for NBC that drive consumer engagement and have social scale
- Be an authority on assigned shows/brands and serve as the central hub of information
- Know storylines casting key production information scheduling etc.
- Monitor performance/health of the show research ratings press insights social commentary digital platform viewing and metrics.
- Share information and as necessary guide/adjust the plans based on the findings
- Liaison with Programming studios publicity production companies and other external entities that manage the show
- Act as Brand Lead on assigned series leading a cross functional team to work collaboratively with various internal departments (media/production/legal/creative/publicity/social media) in overseeing strategy implementation and executing all aspects of the campaign including partnering with production and creative teams on development and delivery of campaign assets
- Act as point of contact with external agencies and partners leading communication and relationships and providing strategic/creative feedback while managing approvals
Qualifications :
Basic Requirements:
- Bachelors Degree
- 7 years marketing and/or advertising experience preferably at an agency or television environment
- Willingness to travel and work weekends/overtime with short notice
- Must be willing to work in Los Angeles
Desired Characteristics:
- Passion for television entertainment and consumer marketing; this role requires a connection and/or understanding of cultural trends and consumer mindsets
- Strong attention to detail in an environment that requires extensive multitasking and multiple deadlines
- Ability to effectively manage stimulate and encourage professional growth among managerial staff
- Management of crossfunctional relationships and collaboration in a creative teamoriented environment
- Creative thinker that can both concept and help advance innovative and creative ideas
- Exceptional organizational skills with the ability to handle multiple projects concurrently.
- Can simultaneously be strategic while getting your hands dirty and can keep pace in a quickly moving and everchanging environment
- Crossfunctional leader who can engage motivate and collaborate with internal teams across every phase of a campaign
- Ability to think and write critically as well as initiate creative solutions
- Ability to work autonomously and be proactive driving projects forward independently
- Strong work ethic with a dedication to excellence
Additional Requirements:
- Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $115000 $150000 (bonus and longterm incentive eligible)
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories or arrest or conviction records in a manner consistent with relevant legal requirements including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
