Account Marketing Manager
Account Marketing Manager
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Job Description
At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the highquality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
The Account Marketing Manager role will report into the Senior Manager Account Marketing located in Austin TX. This role uses all levers necessary to drive sellthrough of YETI products. Key to this is ensuring that YETI products and brand are well represented and promoted throughout retail customers stores digital and social platforms. This role will work across multiple functional areas including internal sales and operations finance marketing product management creative services and external agencies as well as key customers.
Responsibilities:
Secure the highest share of space within key destination doors and locations
Plan product launches at assigned customers/customer groups effectively leveraging and synchronizing instore digital social event platforms and campaigns
Build meaningful and collaborative partnerships across YETI Marketing Product Finance and Sales
Manage key customer relationships across Buying/Merchandising Demand Planning Visual Marketing eCommerce
Manage process of presenting new product sellin content to assigned accounts collaborating with crossfunctional partners to maximize impact and retailer buyin
Execute POS and fixture programs from creation prototyping shipping to installation
Own dealer employee training and motivation initiatives creating ambassadors of YETI products
Partner with sales account owner and demand planner to interpret sales insights and trends turning those insights into marketing/merchandising solutions
Develop audit and measure the effectiveness of account activation plans striving for innovative and premium merchandising and digital marketing initiatives
Manage to an assigned budget
Qualifications and Attributes:
Bachelors degree required
At least 4 years of relevant experience or equivalent combination of education and work experience
Retailer Brand or Brand agency marketing experience preferred
Demonstrated knowledge and experience of retail marketing/merchandising
Experience managing relationships with customers or vendors
Highly collaborative with strong written and verbal communication skills
Excellent project management skills with a strong ability to prioritize
Familiarity of current technology trends and best practices in retail and digital marketing
Strong MS Office skills
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti/esg.html.
All applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.
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Required Experience:
Manager
Employment Type
Full-Time
