Associate Director Brand Economics

About Interbrand

Interbrand understands what it takes today to build the worlds most iconic brands.

To support our clients in an ever more complex and fascinating world we have renewed our commitment to both common global standards and greater empowerment experimentation and entrepreneurialism.

Interbrand is its people. We are a global team of highly diverse thinkers makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades we have pioneered iconic work and invented many of the brand building tools that are now commonplace.

In collaboration with many of the worlds leading brands we are pioneering the future of brand building. In a world where peoples expectations are moving faster than businesses we give our clients the confidence to make Iconic Moves that create desire and utility reshape the competitive landscape and drive extraordinary results.

The Interbrand Best Global Brands study/rankings are resources to our clients and the industry providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today through our own Academy we aim to be the most impactful learning environment in the marketing world.

Our Behaviours

Our culture is informed by a set ofbehaviourswe cocreated as a business. Ourbehavioursgive us space to experiment permission to speak out and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love Be Brave Listen First and Make it happen.We are proud of ourbehaviours. They make us us.

Summary

The Global Brand Economics Team plays a crucial role bringing datadriven customer and commercial logic to client decisionmaking. Ultimately our role is to deliver agendas for change within our clients organisations backed by robust evidence giving clients the confidence to act.

Using Interbrands proprietary Brand Strength and Brand Valuation frameworks along with quantitative research and business case modelling we embed brand and business planning programmes enabling our clients to set a clear ambition and agenda for their brands and obtaining board room buyin for large scale long term brand transformation programmes.

The Associate Director will play a leading role in driving change within our clients organisations using our proprietary tools and processes to evaluate client brands and develop ambitious roadmaps and business cases for change. She or he can expect to lead projects involving the development of robust quantitative fact bases briefing qualitative and quantitative market research generation of strategic insights and the creation of multifaceted brand building programmes.

Responsibilities: Quantitative Analysis & Modeling

• Understand business strategy and models.
• Generate insights from the brand evaluation process and identify opportunities for growth.
• Shape the design of market research programmes to deliver on project objectives.
• Develop compelling business cases for presentation up to board level.

Client Interaction

• Confident presentation building strong client relationships and earning their trust.
• Articulate thinking clearly and convey this to clients via a compelling narrative.
• Strong overall command of the project brief workstreams and strategic recommendations.
• Design and deliver effective and engaging client presentations and workshops.

Practice Development

• Contribute to ideas for the ongoing development of bestinclass brand valuation and forecasting tools and processes.
• Regular Mentoring and coaching of more junior team members.
• Contribution to firmwide knowledge sharing e.g. Interbrand Academy
• Contribute to new business through POV creation and support with pitches and proposals.

Qualities & Skills

• Passionate about brands and applying quantitative research modelling and analytics to brand and business challenges.
• An outstanding strategic thinker with the ability to see the big picture and pay attention to detail.
• Able to successfully manage projects under constraints such as limited timelines
• A strong team player with the ability to collaborate and advise at all levels.
• Our Global Brand Economics people come from a range of places including financial services and strategy consultancy quantitative research agencies and inhouse marketing analytics teams

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