Digital Marketing Manager
Digital Marketing Manager
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1 Vacancy
Job Description
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SRM RECRUITMENT:
DIGITAL MARKETING MANAGER
WHO ARE WE
SRM is a corporate intelligence and cyber security consultancy. Founded in 2005 we have 400 practitioners spanning nine international offices serving clients across all regions and major sectors. Our mission is to be every business leaders first call when they face a complex risk challenge.
We work with some of the largest most successful and most innovative companies in the world helping them solve their most complex problems by delivering intelligence that informs strategy and decisionmaking; by supporting them in building resilience to cyber threats; and by providing rapid response to cyber incidents and other organisational crises.
We have an outstanding track record for delivering for our clients and weve been able to do this because of our outstanding people and the culture that weve built founded on our core values and sharper thinking. Were committed to developing smart curious enthusiastic teams who want to think critically solve complex problems build strong relationships with their colleagues and clients and achieve success for both.
THE ROLE
SRM are looking for a Digital Marketing Manager to join our marketing team at an exciting time for our business. This is a rare opportunity to join a fastpaced and rapidly evolving global organisation.
This person will work closely with Marketing colleagues business development teams senior leadership and stakeholders across the business to proactively manage and develop SRMs digital marketing activity across key regions including EMEA US and APAC.
We are looking for someone who is adaptable can be part of a team and wants to grow with the business. In this role you are likely to take on the following tasks on a daytoday basis:
- Digital marketing strategy: Develop and execute digital marketing strategies that drive brand visibility customer engagement and lead generation across diverse channels and markets while effectively managing a budget to maximise ROI.
- Digital advertising: Manage paid digital advertising campaigns on platforms including LinkedIn and Google. Ensure campaign optimisation A/B testing and performance analysis to maximise advertising ROI.
- Campaign management: Work with marketing and business development teams to run highly targeted campaigns across regions including accountbased marketing campaigns.
- CRM and marketing automation: Leverage HubSpot to design and implement advanced workflows maintain GDPRcompliant data and optimise marketing campaigns.
- Website development: Ownership of the website development roadmap. Manage and optimise website content to ensure consistent brand messaging SEO best practices and seamless user experience to drive web traffic and conversions.
- SEO: Develop SRMs SEO strategy across key regions and enhance online presence using SEO techniques to increase brand awareness and generate leads.
- Email marketing: Design and execute targeted email campaigns to engage and nurture leads and optimise customer journeys.
- Sales enablement and alignment: Align marketing efforts with sales objectives to streamline lead nurturing processes and ensure top of the funnel activity is effectively managed.
- Social media marketing: Manage organic social media marketing campaigns to boost brand awareness engage target audiences and drive measurable business results.
- Supplier management: Manage daytoday relationships with key partner agency (HubSpot website specialists) and technology / advertising platforms (HubSpot LinkedIn Google).
- Measurement and reporting: Analyse and report on digital performance via Google Analytics HubSpot CRM and other systems to optimise digital and offline marketing campaigns and establish benchmarks for future campaign performance.
- Budget management: Proactive management of the digital marketing budget adjusting spending strategy where required and reporting regularly on ROI and impact.
- Digital innovation: Push the company to leverage relevant emerging technologies to enhance marketing effectiveness and brand positioning
The role will be based in our Cape Town office however we have flexible working arrangements available.
WHAT WERE LOOKING FOR
The successful candidate will have proven experience in planning implementing and executing successful digital marketing strategies in a B2B environment and able to highlight revenue and sales pipeline impact. You will understand how to invest in digital marketing to maximise results working closely with team members to deliver effective multichannel campaigns and optimise digital marketing channels.
We think that candidates with the following skills and experience are likely to succeed as a Digital Marketing Manager at SRM. However if you do not think that you meet all of the criteria below but are still interested in the role please apply. Nobody checks every box were looking for candidates who are particularly strong in a few areas and have some interest and capabilities in others.
Were looking for someone that is able to adapt to change and work comfortably in a fastpaced environment this person will have some or all of these skills:
- At minimum several years of experience in digital marketing ideally with some of those within in a B2B environment
- Highly experienced using marketing automation HubSpot platforms.
- Significant experience managing and developing websites built on HubSpot.
- Highly experienced in running paid campaigns for B2B audiences across Google and LinkedIn
- Strong reporting skills including use of GA4
- Excellent understanding of sales funnel and the implementation across digital channels
- Excellent project management skills with the ability to take projects from inception to completion
- Able to manage digital media budgets across campaigns regions and media / agency partners
- Excellent written and oral communication skills
All candidates must have permission to work in South Africa by the start of their employment.
OUR BENEFITS
We offer thoughtful balanced rewards and support to help our people do their best work and live their lives outside it this includes but is not exhaustive of:
- 23 days holiday per year in addition to bank holidays 1 day for every day of service up to a maximum of 28 days);
- Matching pension contribution up to 7 (up to a maximum of 14 combined) and financial education;
- Hybrid working and flexible working hours
Parental Support:
- Fertility treatment leave 5 days of leave per cycle of treatment per year;
- Maternity leave 26 weeks of full pay followed by 13 weeks of half pay;
- Paternity leave 6 weeks of full pay.
Various Health and Medical Benefits including:
- Medical Aid and Gap Cover Policy (taxable benefit) for you and your family;
- Free access to the worldfamous mindfulness app Headspace;
- EAP programme for you and your immediate family.
THE APPLICATION PROCESS
To apply for this role please send an uptodate CV to this LinkedIn ad.
The application process will include:
- A preliminary call which will be a chance for you to find out more about SRM and the role.
- First Interview this will be run remotely
- Scheduled assessment
- Second interview this will be run remotely
- Third Interview this will be run remotely
We nurture a culture of equality diversity and inclusion and we are dedicated to developing a workforce that displays a variety of talents experiences and perspectives.
Required Experience:
Manager
Employment Type
Full Time
