Retail Marketing Manager
Retail Marketing Manager
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Job Description
Duties and Responsibilities
- Strategy Development:
Develop and implement comprehensive retail marketingstrategies that align with business goals and objectives.
- Campaign Management:
Plan execute and monitor marketing campaigns includinginstore promotionsevents.
- Customer Insights:
Analyze customer data and market trends to identifyopportunities for growth and areas for improvement.
- Brand Management:
Ensure consistent brand messaging across all marketingchannels including instore online and external communications.
- Budget Management:
Develop and manage the marketing budget ensuring allcampaigns are costeffective and within budget.
- Collaboration:
Work closely with crossfunctional teams including salesmerchandising and store operations to ensure marketing efforts are alignedand effectively executed.
- Vendor Management:
Coordinate with external vendors and agencies to developmarketing materials including advertisements signage and promotional items.
- Reporting and Analysis:
Track and report onthe effectiveness of marketing campaigns using data to inform futurestrategies.
- Store Support:
Provide marketing support to retail locations including thecreation of storespecific promotions and merchandising strategies.
- Event Planning:
Plan and execute instore events product launches andcommunity outreach initiatives to drive customer engagement.
- Compliance:
Ensure all marketing activities comply with company policieslegal regulations and industry standards.
Requirements
Expertise and Skills
Strong communicationskills and the ability to work collaboratively with other departments.
Analytical skills andexperience in data analysis.
Excellent timemanagement skills and the ability to manage multiple projects simultaneously.
Creative thinking andproblemsolving skills
Excellent timemanagement skills and the ability to manage multiple projects simultaneously.
Excellent timemanagement skills and the ability to manage multiple projects simultaneously.
Benefits
Required Experience:
Manager
Employment Type
Full-Time
