Retention Marketing Lead

About Anthropic

Anthropics mission is to create reliable interpretable and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers engineers policy experts and business leaders working together to build beneficial AI systems.

About the role

Anthropic is seeking an experienced Retention Marketing Lead to build and lead our customer retention strategy from the ground up. In this pivotal role you will develop and execute datadriven retention and lifecycle marketing initiatives that drive engagement reduce churn and maximize lifetime value for our Claude consumer and business products. As the first hire in this function you will have the opportunity to establish foundational processes build partnerships across the organization and eventually grow a highperforming team.

You will work collaboratively with our product analytics and growth teams to identify key retention drivers design targeted communication strategies and implement effective CRM programs. The ideal candidate is both strategic and handson with a proven track record of building retention frameworks that drive measurable business impact.

Responsibilities:

• Develop and execute a comprehensive retention marketing strategy to increase user engagement reduce churn and maximize lifetime value across Anthropics products
• Build and implement CRM and lifecycle programs from the ground up establishing processes systems and best practices
• Design launch and optimize multichannel retention campaigns across email inapp messaging push notifications and other relevant channels
• Partner with analytics teams to segment users based on behavior develop targeted retention strategies for different cohorts and measure impact
• Establish and track key retention metrics continually optimizing strategies and tactics based on performance data
• Collaborate crossfunctionally with product design data science and engineering teams to identify and address user experience issues affecting retention
• Build and maintain strong relationships with internal stakeholders and external vendors to execute retention initiatives at scale
• Lead A/B testing and experimentation to continually improve retention marketing performance
• Develop a scalable team structure and hiring plan with the expectation of building and leading a retention marketing team as the function grows

You may be a good fit if you have:

• 10 years in growth or marketing with at least 35 years focused specifically on retention CRM or lifecycle marketing
• Demonstrated track record of building and executing retention strategies that have driven significant business impact in B2C or B2B environments
• Experience establishing retention marketing functions from the ground up including processes systems and crossfunctional partnerships
• Strong leadership experience including mentoring talent and defining career development frameworks for growth teams
• Deep expertise in CRM platforms and automation tools with handson experience implementing sophisticated lifecycle programs (experience with Iterable is a significant plus)
• Advanced analytical skills with the ability to extract insights from complex user behavior data and translate them into effective retention strategies
• Experience with segmentation personalization and targeting methodologies to deliver relevant communications that drive engagement
• Strong understanding of retention metrics attribution models and experimentation frameworks
• Excellent communication and collaboration skills with the ability to build partnerships across technical and nontechnical teams
• Passion for AI technology and its potential to positively impact peoples lives

Strong candidates may have:

• Experience with subscriptionbased business models and retention strategies for SaaS products
• Background in retention marketing for technology products with both consumer and business users
• Experience with marketing automation journey building and triggerbased messaging
• Knowledge of data privacy regulations and best practices in permissionbased marketing
• Understanding of AI and ML applications in personalization and user engagement
• Experience scaling retention marketing functions at highgrowth companies

Logistics

Education requirements: We require at least a Bachelors degree in a related field or equivalent experience.

Locationbased hybrid policy: Currently we expect all staff to be in one of our offices at least 25 of the time. However some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However we arent able to successfully sponsor visas for every role and every candidate. But if we make you an offer we will make every reasonable effort to get you a visa and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy so we urge you not to exclude yourself prematurely and to submit an application if youre interested in this work. We think AI systems like the ones were building have enormous social and ethical implications. We think this makes representation even more important and we strive to include a range of diverse perspectives on our team.

How were different

We believe that the highestimpact AI research will be big science. At Anthropic we work as a single cohesive team on just a few largescale research efforts. And we value impact advancing our longterm goals of steerable trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science which has as much in common with physics and biology as with traditional efforts in computer science. Were an extremely collaborative group and we host frequent research discussions to ensure that we are pursuing the highestimpact work at any given time. As such we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic including: GPT3 CircuitBased Interpretability Multimodal Neurons Scaling Laws AI & Compute Concrete Problems in AI Safety and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits optional equity donation matching generous vacation and parental leave flexible working hours and a lovely office space in which to collaborate with colleagues.