Medici is revolutionizing the healthcare system by delivering bestinclass preventive and complex condition care that dramatically improves outcomes provides quick access to care and significantly reduces medical costs. With the power of technology and an innovative health app Medici enhances how patients engage with their care and achieve their health goals.
Medici offers virtual primary care lifestyle medicine mental health physical therapy cardiology and more. With an ambitious growth trajectory Medici is attracting and cultivating team members who embody our values and are passionate about our mission to rebuild healthcare into what it should be.
Benefits:
We offer a comprehensive benefits package including health dental and vision insurance a 401(k) retirement savings plan with company match and paid time off.
Job Summary:
Were seeking an inspiring and innovative Vice President of Marketing to lead the charge in launching our gamechanging health app on the App Store! This is your opportunity to build excitement craft compelling consumerfocused marketing strategies and leave a lasting mark on how people connect with their health. Were searching for a dynamic resultsdriven leader who thrives on creating impactful messaging designing innovative digital campaigns and mastering social media platforms like Instagram TikTok and Facebook. By incorporating influencer marketing and bold strategies youll inspire audiences and fuel engagement. In this role youll be at the forefront of driving user acquisition elevating brand awareness and delivering unparalleled customer experiences in a fastpaced consumerfacing environment. From handson to bigpicture strategic leadership youll set the tone for a resultsoriented highenergy marketing culture.
Key Responsibilities:
Consumer Marketing Strategy: Develop and execute consumerfocused marketing strategies to drive user acquisition and engagement leveraging a wide range of channels including appbased marketing social media paid media email and SMS campaigns.
Branding and Content Creation: Develop compelling consumerfocused content testimonials and campaigns to strengthen Medicis brand and build trust with our target audience.
Social Media and Influencer Marketing: Build a strong presence on social platforms (Facebook Instagram TikTok etc. and partner with influencers to amplify Medicis messaging and drive consumer trust and engagement.
Digital Marketing Innovation: Take a handson approach to digital marketing initiatives testing and iterating on tactics to optimize performance and drive app downloads and usage.
DataDriven Decision Making: Utilize analytics to track campaign performance user engagement and acquisition metrics using insights to refine strategies for maximum ROI.
SEO and Website Optimization: Manage the companys websites with a focus on driving traffic enhancing user experience and optimizing for SEO.
CrossFunctional Leadership: Partner with diverse teams to align marketing initiatives with overarching business and technical objectives driving cohesive messaging and a unified strategy that propels success.
Knowledge Skills & Abilities:
Bachelors degree in Marketing Business Administration or a related field; MBA preferred.
1014 years of experience in marketing including at least 2 years in a Vice President of Marketing or equivalent role.
Proven success in developing consumerfocused marketing strategies with demonstrated expertise in social media marketing influencer partnerships and appbased campaigns.
Strong analytical skills with a track record of using data to drive decisions and optimize marketing efforts.
Experience with digital advertising tools and platforms including Facebook Ads Manager Google Ads and TikTok for Business.Exceptional communication presentation and leadership skills with the ability to influence and inspire teams.
Ability to thrive in a fastpaced dynamic environment and manage multiple priorities effectively.
Previous experience scaling marketing efforts in a startup or growthstage company is a plus.
Limitations and Disclaimer
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities duties and skills required for the position.
All job descriptions are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other team members.This job description in no way states or implies that these are the only duties to be performed by the team member occupying this position. Team members will be required to follow any other jobrelated instructions and to perform other jobrelated duties requested by their team leader in compliance with federal and state laws.Requirements are representative of minimum levels of knowledge skills and/or abilities. To perform this job successfully the team member must possess the abilities or aptitudes to perform each duty proficiently.
Equal Employment
Medici is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth reproductive health decisions or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability genetic information political views or activity or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local law.
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