Retail Marketing Director

Comfort starts with our 10000 team members across the globe who are transforming the power of comfort every day. Our employees have the power to change lives in our homes work and communities. We foster an inclusive environment while honoring a legacy built on family where everyone can be themselves.

If you are ready to join an industry leading organization where our people are the most important asset and innovation propels us into the future youre ready to take your seat at LaZBoy Incorporated.

WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT

Job Description:

KEY RESPONSIBILITIES (other duties as assigned):

• Partner & join forces with the LaZBoy Retail and Wholesale sales leadership teams to ensure marketing initiatives are in alignment with overall business plans and financial goals. Serve as the marketing lead for all retail internal and external teams.

• Develop and implement the marketing/advertising processes systems and structure to achieve consistency and excellence within our Retail markets. Continually strive to meet the critical needs of retail to increase sales support drive store traffic and elevate the quality and impact of marketing & product initiatives.

• Lead Retail marketing strategy annual integrated marketing planning and oversee for all priority selling channels including the LaZBoy Retail Stores Wholesale LaZBoy store experience and alternatives channels in alignment with the companys overall channel strategy.

• Coordinate the team responsible for developing the promotional strategy tactics and calendar in partnership with Merchandising Retail Store Operations and Marketing.

• Lead and contribute to overall LaZBoy marketing strategies and national plans. Ensure connection of retail strategies to national strategies by coordinating with internal marketing retail operations merchandising and sales staff to define scope and planning of all national and retail promotions across all dealer channels including the development and of project plans timelines and creative briefs.

• Team up with internal finance department to inform sales forecast and marketing spend by region responsible for Retail Budget Management.

• Partner closely with Retail Merchandising and Operations to ensure marketing initiatives are in step with the overall Retail division sales/merchandising/marketing objectives/plan.

• Work side by side with the Media team to inform the local gotomarket investment strategy for local retail marketing efforts to drive value for LaZBoy Retail stores across DMAs. Build complimentary playbooks and tools for franchise & wholesale dealers for aligned consumer experience.

• Manage and develop marketing operations capabilities and partner ecosystem to fuel marketing impact across all channels including but not limited to marketing communications financing programs fulfillment system marketing customization tools customer review management and invoice processing.

• Colead with the marketing team all Integrated Marketing plans and Omnichannel initiatives marketing team includes Brand Marketing Product Communication Consumer Insights Media ECommerce.

SCOPE & IMPACT:

Lead a team that develops marketing programs that indirectly impact over $1 billion in sales across the LaZBoy Furniture Galleries network of 330 stores 2900 retail locations and alternative channels. Includes management all marketing strategies and initiatives that directly support and impact the overall success of the companyowned LaZBoy Furniture Galleries network of stores that produce over $800 million in annual revenue.

MINIMUM REQUIREMENTS:

• Bachelors Degree in Marketing Business or related field.

• 10 years relevant Retail & Marketing experience including 5 years of supervisory/leadership experience or equivalent.

• Travel Required: up to 20

PREFERRED REQUIREMENTS:

• Masters in Business/Marketing

• Retail Experience balancing short term sales and longterm growth.

• Highly collaborative and capable of influencing others.

• Strong business acumen and analytical capability to drive insights that help deliver on financial objectives.

• Enthusiastic effective communicator who is selfmotivated and motivates others.

• Exceptionally organized and a proven leader capable of prioritizing and handling multiple projects in a fastpaced environment.

SUPERVISORY RESPONSIBILITIES: up to 5 direct/indirect reports

PHYSICAL DEMANDS/WORK ENVIRONMENT:

Office environment/no specific or unusual physical or environmental demands..

OUR PURPOSE:

We are LaZBoy Incorporated. Get comfortable with taking your work personally. Get comfortable with uncompromising quality. Get comfortable with caring about your colleagues and the consumers we serve. When people are comfortable they are free to be themselves; to be fearless. When people are comfortable they put others at ease and are more welcoming to different people and perspectives. When people are comfortable they collaborate in meaningful ways. Being comfortable brings out the best in us.

We believe in the transformational power of comfort

OUR VALUES:

Courage We arent afraid to try something new

• We are results oriented and cando hard things.
• We do what is right.
• We challenge the status quo.

Curiosity We are relentless in our mission to understand our business and consumers

• We ask questions and explore every opportunity.
• We embrace change.
• We test and learn.

Compassion We honor our almost 100year legacy that was built on family

• We lead with empathy in support of each other our consumers and our communities.
• We foster an inclusive environment.
• We believe in positive intent.

OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the incumbent for this job. Duties responsibilities and activities may change at any time with or without notice.

Weekly Hours:

Work Shift:

At LaZBoy Incorporated were an equal opportunity employer. We understand that our employees diverse backgrounds experiences perspectives and viewpoints add value to our ability to create and deliver the best possible service quality products and is of upmost importance as we work together to build comfort. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.

We are committed to fostering an environment in which all employees feel valued included and empowered to do their best work and bring great ideas to the table. If you are a qualified individual that may need a change or adjustment to the application/interviewing/hiring process as a result of your disability you may request a reasonable accommodations by emailing our recruiting team at or by calling.