Installed Base Field Marketing Manager
Installed Base Field Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software bringing the power of cloud innovation to customers worldwide.
Living our values everyday results in our teamfirst culture and enables us to innovate grow and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment empowering our employees to be their authentic selves.
Overview:
The Five9 North America Field Marketing team is looking for a Field Marketing expert to own field marketing strategies within the companysinstalled base. Serving as the bridge between Customer Success Customer Advocacy & EngagementAccount Management and Marketing this rockstar marketer must understand Five9s corporate initiatives and support via a growth plan for key account engagement and customer expansion. They will adopt a customer marketing leader approach to craft and execute a customer marketing plan that effectively addresses these priorities through a blend of digital inperson and exclusive whiteglove marketing initiatives.
This role will own the customer field marketing strategy and report to the VP of North America Field Marketing. You will work closely with the extended team to execute a wide range of demand generation and ABX programs to ultimately drive key account engagement and sales pipeline.
Key Responsibilities:
- Responsible for coordinating and setting installed base growth marketing direction with input from customer successaccount management and other key internal stakeholders for theinstalled base.
- Drive a strongcustomercentric approachcollaborating with customer success account management and marketing team to align the installed base marketing plan to meet customer growth and net revenue retention goals.
- Develop and drive innovative integrated marketing strategies digital and physical to meet and exceed customer expansion objectives leveraging a mix of events digital and whiteglove experiences.
- Leverage ABM tools and tactics to create and measure the success of ABM programs including engagement with key accounts and their impact on expansion initiatives.
- Partner with our account directors and customer advocacy teams to optimize customer engagement with the goal of generating expansion opportunities.
- Effectively manage detailed monthly quarterly and annual budgeting and forecasting as part of an integrated Demand Generation marketing budget and plan.
- Manage 3rdparty vendors and agencies by holding them accountable for outstanding performance attention to detail and value for Five9.
- Track success criteria and performance metrics. Identifies and aligns others on growth priorities and key performances indicators (KPIs) that will help deliver accelerate and expand upsell/crosssell opportunities. Partner with marketing operations to define and collect performance metrics monitor and report on progress.
Qualifications:
- Bachelors degree in Marketing Business or related field.
- 5 years of experience in field marketing/demand generation/customer marketing in B2B software technology space. Experience working in a matrixed global organization is a plus.
- Experience creating and deploying account based marketing strategies that engage and convert key customer accounts.
- Proven experience delivering accelerating and expanding install base opportunity growth targets through regional marketing while managing multimilliondollar budgets.
- Proven experience creating and delivering effective multifaceted ABM that produces results; including tactics across a wide array of marketing channels including events email digital paid social & display web personalization chat direct mail webinars and content syndication.
- Strong knowledge of Salesforce 6Sense Marketo Asana and other Martech is required.
- Extremely detailoriented and organized and able to meet deadlines.
- Energetic and enthusiastic team player with the ability to work independently in a fastpaced environment.
- Excellent communication organization and interpersonal skills.
- Experience building productive and influential relationships with geographically dispersed highenergy internal and external constituents.
- 25 travel required
Work Location: This role is fully remote for candidates who reside outside the 50 mile radius of our San Ramon office. For candidates who reside within 50 miles of our San Ramon location this role is Hybrid and would require 3 days a week (M W TH) in our San Ramon office.
As part of our continued commitment to diversity equity and inclusion Five9 supports pay transparency during the entire recruitment process. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to: skill set depth of experience certifications and specific work location. The range displayed reflects the minimum and maximum target for new hire salaries for the job across the United States. Your recruiter can share more about the specific compensation package during your hiring process.
Additionally the total compensation package for this position may also include an annual performance bonus stock and/or other applicable incentive compensation plans.
Our total reward package also includes:
- Health dental and vision coverage beginning on the first day of employment. Five9 covers 100 of the employee portion of the health dental and vision coverage and shares a high portion of the dependent cost. We also offer Short & LongTerm Disability Basic Life Insurance and a 401k saving plan with employer matching.
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy coaching and selfguided mindfulness exercises for all covered employees and their covered dependents.
- Generous employee stock purchase plan.
- Paid Time Off Company paid holidays paid volunteer hours and 12 weeks paid parental leave.
All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties.
Five9 embraces diversity and is committed to building a team that represents a variety of backgrounds perspectives and skills. The more inclusive we are the better we are. Five9 is an equal opportunity employer.
View our privacy policy including our privacy notice to California residents here:https://www.five9/ptpt/legal.
Note: Five9 will never request that an applicant send money as a prerequisite for commencing employment with Five9.
Required Experience:
Manager
Employment Type
Full Time
