Social Media Executive manages a companys social media presence creating and implementing strategies to drive brand awareness engagement and conversions while staying updated on social media trends and analyzing performance metrics.
Key Responsibilities:
Content Creation & Strategy:
Develop and implement social media strategies aligned with overall marketing goals.
Research brainstorm and generate engaging content ideas for various platforms.
Create and schedule highquality content (text images videos).
Optimize content for different platforms and target audiences.
Manage social media accounts and ensure consistent messaging and branding.
Engagement & Community Management:
Engage with followers respond to comments and messages and foster a positive community.
Monitor social media channels for trends user engagement and feedback.
Manage social media partnerships and collaborations.
Analytics & Reporting:
Track and analyze social media performance metrics (engagement reach conversions etc..
Identify areas for improvement and optimize strategies based on data.
Prepare reports on social media performance and ROI.
Staying Updated:
Monitor social media trends competitor activities and industry best practices.
Continuously learn and adapt to the evolving social media landscape.
Other Tasks:
Manage social media advertising campaigns.
Assist in developing and executing digital marketing campaigns.
Collaborate with other departments (e.g. marketing sales customer service).